Restaurants: A Global Outlook
San Jose, California (PRWEB) January 24, 2012
Follow us on LinkedIn – In this age of busy lifestyles, where people are left with little time to spend on preparing food at home, eating out at restaurants has become a common practice. Preference for restaurant food is even higher among younger consumers with high disposable incomes but very little time to spare. This scenario provides an opportunity for restauranters to offer food service options in morning breakfast, brunch, meals and dinner. Franchising of restaurants, food joints, and even food products and ingredients has helped boost overall growth in the global restaurant industry in recent years. Major players in the fast food industry such as McDonald and Burger King have all established their franchises in the domestic as well as overseas market in order to expand their reach and drive gains. Untapped franchise opportunities in other food service segments such as pubs, pub restaurants, exotic fast food restaurants, snack bars, coffee shops, ice cream parlors and cafés augurs well for the future of this market.
A growing number of people are comparing restaurant menu items and their nutritional benefits on the internet. Also increasing number of people are making restaurant choices based on online reviews. Restaurateurs’ are leveraging the Internet and social networking platforms to compete more effectively in the food service marketplace. Internet and social networking sites help restaurants to communicate the range and quality of food items served and thereby reaches out to a larger section of customers.
Although late, the restaurant sector is nevertheless catching up with healthy eating trend. A majority of restaurant goers in the United States prefer healthy food items in restaurants. Organic food, beverages and food with less trans fats are increasingly finding their place in restaurant menus. Quick Service Restaurants (QSRs) are most noteworthy given the strides taken by this category of restaurants in changing menus to include healthy foods. Freshly prepared salads and fresh cut meats have become part of standard menus at QSR outlets.
The research report titled “Restaurants: A Global Outlook” announced by Global Industry Analysts, Inc., provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers a rudimentary overview of the industry, highlights latest trends and demand drivers, in addition to providing statistical insights. Regional markets briefly abstracted and covered include United States, Canada Europe, and Asia-Pacific. The report offers a compilation of recent mergers, acquisitions, and strategic corporate developments. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of companies worldwide.
For more details about this comprehensive industry report, please visit –
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.
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