Online Community Strategy Detailed by Duo Consulting CEO at April Summit

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Duo Consulting CEO and author Michael Silverman explores how brands can own the digital space where conversations about their market happen. Presentation at Results Oriented Web Summit on April 12 in Dallas will reveal how to create marketing opportunities through the strategic development of communities and enterprise social networks.

Michael Silverman, CEO and Founder of Duo Consulting

Duo Consulting CEO and author Michael Silverman explores how brands can own the digital space where conversations about their market happen at Results Oriented Web Summit in Dallas.

Owning your own social websites both inside your organization as well as externally can be a huge value-driver for your organization.

Duo Consulting CEO Michael Silverman is featured at this year’s Results Oriented Web Summit. His presentation on Capturing Community details how brands can own the digital space where conversation about their market happens by creating vibrant online communities.

Attendees will learn how their organizations can leverage community to break through the clutter and engage their markets on a more personal level. The presentation will also detail the critical importance and business value of owning the real estate where the conversation is happening.

“More brands are recognizing that the applications of the social web extend well beyond social networks like Facebook,” Silverman explains. “Owning your own social websites both inside your organization as well as externally can be a huge value-driver for your organization. His talk is focused on helping executives, marketers and HR professionals understand the benefits of mobilizing your community online.”

Silverman’s presentation is based on his book, Capturing Community: How to Build, Manage and Market Your Online Community. The new book includes interviews and case studies from community experts while building on Michael’s experience building communities.

The second annual Results Oriented Web Summit focuses on the core disciplines for online success—content, design and user experience (UX), marketing and project management. The conference is organized by community leaders bringing together top experts in their field.

The Summit takes place on April 12 at the Curtis Culwell Center in Garland, Texas. Registration is now open.

About Duo Consulting
Based in Chicago, Duo Consulting is an enterprise web design & development firm that uses Drupal open-source technologies to create content-rich websites and enterprise social networks accessible through traditional and mobile platforms. Since 1999, Duo has worked to improve the website user experience for diverse brands across media, legal, education, nonprofit and other industries.

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