Retail Execution Gap Leaves CPG Manufacturers in the Dark, According to Flowfinity White Paper

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Organizations benefit from rapid smartphone adoption to improve the accuracy, lower the costs, and speed up retail execution measurement

Retail Execution Gap White Paper

Consumer Packaged Goods (CPG) Manufacturers, Brokers, and Retail Merchandising Service Providers can benefit from better measurement of retail execution, an information gap that is often hindered by high costs or overlooked, according to a new white paper published by Flowfinity Wireless Inc.

The rapid adoption of smartphones and bring your own device (BYOD) policies have created significant opportunities for organizations to speed up, improve the accuracy and lower the cost of managing retail execution with enterprise mobile apps.

Most organizations realize the importance of measuring retail execution and merchandising performance to positively impact sales, but many focus mainly on data from the loading dock and POS, losing sight and control of what happens in retail stores. CPG manufacturers typically either have no visibility in stores, hire expensive third-party services to collect the information, or measure in-store conditions themselves through inefficient, paper-driven processes.

While CPG manufacturers can benefit from improving intelligence and coverage of in-store conditions, brokers and service providers can leverage mobile technology to improve the value proposition of the services they offer.

“The Retail Execution Gap” highlights the challenges and opportunities of measuring retail execution, and identifies how some of the industry’s top CPG manufacturers have benefited from implementing mobile strategies to effectively measure retail execution. For a free copy of “The Retail Execution Gap”, visit http://www.flowfinity.com/whitepaper.

About Flowfinity

Flowfinity provides a proven, fully customizable solution for building enterprise mobile apps without programming. Since 2000, Flowfinity has helped leading companies across industries empower their mobile workforces in order to enhance productivity, engage management, and improve business insight through all areas of the organization. By making it easy and fast to mobilize day-to-day business processes on tablets and smartphones, Flowfinity enables mobile teams to access, report, and share information when and where they need to. Top global brands in CPG and other industries rely on Flowfinity software as the standard technology for automating critical business processes. For more information, visit http://www.flowfinity.com.

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Katherine Borthwick
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