Millennials and today’s more demanding shoppers expect brands to deliver a highly personalized, unified shopping experience regardless of whether the customer initiates the process on his laptop, from a review on his tablet, or after clicking an ad
New York City (PRWEB) October 08, 2014
Elastic Path Software Inc., an ecommerce company helping the world’s biggest brands generate more revenue, will showcase a prototype store of the future where digital technologies are infused into every aspect of a physical retail experience. The concept store will be unveiled at Luxury Interactive, the premier luxury branding & digital marketing summit, Oct. 13 - 15 in New York City.
Anchored by Elastic Path commerce technologies, the “Retail Store of the Future” was built together with technology partner Adobe. The demo will show how marketers can use personalized pricing, iBeacon-driven messaging, and smartphone and wearable technology apps to engage customers and then guide them through a personalized shopping experience. The same technologies can help in-store sales staff to cross-sell and upsell in one seamless shopping transaction.
Mobile Drives Digital and Physical Shopping to Converge
Mobile is the primary driver of web sales growth for many online retailers. Last year, the fastest-growing 50 m-commerce players expanded their total e-retailing sales by 31%, nearly double the North American e-retailing growth rate of 17%, according to Internet Retailer.
With total retail sales in the US reaching $3.6 trillion by 2017 and purchases influenced by the web or a digital experience accounting for US$1.8-trillion, according to Forrester, many retailers are putting mobile at the forefront of their web strategy.
“Millennials and today’s more demanding shoppers expect brands to deliver a highly personalized, unified shopping experience regardless of whether the customer initiates the process on his laptop, from a review on his tablet, or after clicking an ad on his smartphone,” said Matt Dion, Vice President Marketing, Elastic Path Software. “This mobile-driven shift in behavior has caught many brands off guard.”
New Technologies Critical to CMOs and Digital Marketers
According to Gartner, a CMO will be spending more on technology than the CIO by 2017. CMOs now spend more time developing the brand, not just managing it, yet many are trying to solve modern marketing challenges with nearly obsolete tools. The Retail Store of the Future will show marketers how their current and future challenges can be solved today, with commercially available technologies.
“Brands need to future-proof their commerce and marketing infrastructure to quickly integrate with the latest technologies when they come into play - whether it’s a smartwatch or new payment system yet to be released,” said Dion. “Our commerce solution is the glue enabling brands to add and manage hundreds of customer channels, while giving marketing a single view of the customer.”
Commerce + Content Session at Luxury Interactive
At Luxury Interactive, Elastic Path and Adobe will present a joint session at 9:15 am on Oct. 14, 2014 titled “The Luxury Retail Experience: How Commerce and Content Can Bring Back the White Glove.” An agenda can be viewed at http://luxury.wbresearch.com/day-two-october-14-2014-executing-premier-ecommerce-capabilities-agendaday.
Where: Time-Life Building, 1271 Avenue of the Americas, New York City
When: October 13 – 15, 2014
To view the Retail Store of the Future, request images/video or for press passes to Luxury Interactive, please contact elena(at)crossborderpr(dot)com 604-728-5885.
About Elastic Path
Elastic Path helps the world’s biggest brands generate billions in revenue using its ecommerce technologies. The company’s software also seamlessly brings omnichannel ecommerce, subscriptions, and enhanced connectivity right into Adobe Experience Manager, the leading content management platform – enabling companies to deliver a complete customer experience that maximizes engagement and conversion. Elastic Path has more than 200 customers, including McGraw-Hill Education, Virgin Media, LVMH, Western Union, TeliaSonera, Kiabi, and Motability. The company has 150 employees in Vancouver, Canada and the UK. For more information, visit http://www.elasticpath.com
For Additional Information:
Marketing Communications Manager
Elastic Path Software
604-408-8078, ext. 275
Cross Border Communications