Sustainable Furnishings Web Directory Launched in Down Economy Promotes Eco Friendly Furniture Businesses, Seeing Signs of Growth

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Helping others to succeed, Futures Furniture launched their nation wide sustainable and eco furnishings business directory in 2009 to help promote and raise awareness about eco friendly furnishings, even during a down economy.

Dovetail Furniture Designs: Traditional joinery and old-fashioned, non-toxic varnishes turn reclaimed, rough-hew, rustic hardwoods into refined furniture with clean lines, classic touches and exceptional contemporary Rocky Mountain style.

We want consumers to know green home furnishings are available and easy to find. To have the opportunity to promote other businesses in a down economy just makes sense.

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During a time when furniture businesses were contemplating shutting their doors, Futures Furniture launched their online web directory as a way to connect with the value-based green furnishings consumer market and promote eco friendly and sustainable furniture businesses. Futures Furniture announced they continue to see signs of growth in Q1 2010.

"We are pleased with continued and improving trends for our business and eco furnishings overall. We want consumers to know green home furnishings are available and easy to find", says Nancy Kenney, Founder of Futures Furniture, LLC. "We know consumers are buying green products, but the majority don't know green home furnishings are an option, what they are, or where to get them. We want consumers to know where to find these great eco furniture businesses listed in the directory and help them to navigate through green waters. To have the opportunity to promote other businesses in a down economy just makes sense".

Consumers who visit the website will find home furnishings made with sustainable, renewable, recycled, or reclaimed materials, FSC (Forest Stewardship Council) approved resources, Made in the USA. Organic, hemp, bamboo, soy and other natural fibers and textiles. non-toxic, non or low VOC, natural finishes. Environmentally friendly sourcing, manufacturing and distribution processes. Businesses are located across the U.S.

"We believe this web directory is a win-win situation for both consumers and businesses listed in the directory", says Ms. Kenney. "There are a number of links consumers can use to find businesses listed on the web site, such as Directory Listing, Products, Featured Designs, News and Events, and the A-Z Eco Living resource page and image links, all of which direct buyers to the website of the business".

Futures Furniture uses social networking, such as Twitter and Facebook, where eco and green minded followers can track new, events, and article about eco furnishings and connect with businesses in the directory. "We want consumers to be able to locate, touch and feel eco furniture so we use social networking to let people know where to locate these businesses at local trade shows and events. We were very pleased with what we saw at the Architectural Digest Home Show in NYC in March. Consumers talked directly to the businesses in our directory who were at the show, like David Stine Woodworking, Green Deigns, and Judizuzu, and we let people know about them via social networking".

About Futures Furniture: Futures Furniture, LLC is a eco resource guide and sustainable business directory of designers, manufactures, and retailers of green and eco friendly sustainable home furnishings.

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Nancy Kenney
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