ABCTarget Helps Visitors Choose a Retail Store Fixture with New 'Ask a Question' Feature

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A new feature on ABCTarget means web visitors can ask a question about products and get answers directly on the site.

Retail Store Fixtures - ABCTarget.com

Our products are somewhat complex to order online. You can't see retail fixtures or move them around. We couldn't possibly anticipate all of the questions our customers might have. So we implemented an easy way for them to get a response.

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ABCTarget.com, a leading web site for retail store fixtures and related products, has added a new feature on their web site. A blue "ask a question" button has been added to the bottom of each product page. The feature allows customers to send in and post questions about a product. The question and answer is then posted on the web site for others to see. It has been a popular feature and hundreds of questions have already been submitted.

"The new feature on our web site allows people to ask questions about our products and get an answer right away. It has been live for a month and we've already had hundreds of questions submitted. By doing this our customers know what they're getting and we get to educate them. It's been a popular addition as we've seen our customers use it every day," said Michael Lebor, Marketing Director at ABCTarget.com. In addition to educating customers, the interaction helps ABCTarget further educate their customers by using the feedback gathered from the questions.

The process helps customers make better purchasing decisions and makes it easier for customers to know what they are getting before they place an order. "Our products are somewhat complex to order online. You can't see retail fixtures or move them around. We couldn't possibly anticipate all of the questions our customers might have. So we implemented an easy way for them to get a response." To get answers to their questions, people just click on the "ask a question" button below each product. Their question will be answered and posted on the web site.

The most common questions are ones asking for more detail about the products and about shipping. "The questions that are most popular include specific details about the products, their sizes, durability, and quality. In addition, customers want to know if some of our products are compatible with other products. We are also getting a lot of questions about our shipping rates, and where we ship from," said Lebor. As customers come to the site they are getting more information to help them make informed decisions on purchasing popular products like gondola shelving, showcases, garment racks and retail store fixtures.

About ABCTarget
ABCTarget has been retailing commercial store fixtures, retail store displays, and store fixtures since 1943. The innovative "question and answer feature" on ABCTarget.com allows customers to educate ABCTarget on what they need to know before they purchase. ABCTarget is committed to serving customers by helping them get answers to their questions so they can order online with increased confidence.

See what others are saying about retail store fixtures and other retail store display products at http://www.ABCTarget.com.

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David Rosenberg
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