Who is Britain’s favourite retail employer?

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The Retailers’ Retailer Survey from The Appointment and InRetail.co.uk aims to find out.

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Just which retailers have managed to project positivity amid the sustained economic turbulence of the last few years?

When it comes to their reputations as employers, just who is the nation’s favourite retailer? Which company do the UK’s retail professionals most admire? For which retailer who they most like to work and why? These are the questions at the heart of a major new survey being conducted by leading retail careers media InRetail.co.uk and The Appointment Magazine.

Following a series of high-profile company failures and widespread store closures, the retail industry’s reputation as a safe, progressive employer has taken something of a battering – but with whom would those in the know, the retailers themselves, most trust their careers? The ‘Retailers’ Retailer’ survey will not only seek out these answers but also the key drivers behind their opinions. In today’s volatile employment marketplace is it all about job security? How much does a person’s experience as a customer influence their opinion, is commercial success the biggest attraction or even a company’s ethical trading policies?

Commenting, Calum MacLeod, editor of The Appointment Magazine and creative director of InRetail.co.uk, said: “This survey isn’t just another back-slapping beauty parade, we’re endeavouring to measure the mood and motivations of an industry under fire. Just which retailers have managed to project positivity amid the sustained economic turbulence of the last few years, the global downturn, chaos in the Eurozone, rising unemployment, a string of household names disappearing from the high street and the collapse of consumer confidence? Which companies’ do the industry’s professionals believe have most to offer when it comes to career paths and, as importantly, what is driving these perceptions?

“For those companies featuring in the least admired categories, the results to this survey should also provide a serious wake-up call. In a marketplace this tough, businesses can’t afford to alienate a demographic as important as potential employees and the survey results will help illustrate where/why their employer reputations are perceived as lacking.”

You can add your opinion to the Retailers’ Retailer Survey 2012 by visiting the career advice page. Top-line results of the survey will be published in an upcoming issue of The Appointment Magazine with commentary and analysis also available on the careers pages of the InRetail.co.uk.

With this benchmark established, an identical survey will be conducted in six months as a means to measure shifting trends in employment branding within the retail industry.

Notes for editors

InRetail.co.uk is a leading niche jobs portal for the retail industry offering career paths with many of the UK’s leading brands across all functions and at all levels of seniority. Its careers section offers news, careers insight and guidance to help retail professionals develop their career.

The Appointment Magazine is a monthly careers magazine targeting management-level professionals in the retail, fashion and hospitality industries. The magazine and its own website conduct regular surveys relating to the careers marketplace in its target industries including salary benchmarking.

Both businesses are key elements within The Appointment Limited, which is owned and operated by the Evenbase group of companies.

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Calum Macleod
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