nParallel presented thoughtful design options and then delivered prototypes that fulfill the creative concept we selected
MINNEAPOLIS (PRWEB) January 31, 2012
nParallel announced its selection by LaCrosse Footwear, Inc. to design, engineer and manufacture a new retail system for its Danner® brand. The system includes a wall display and floor fixtures. nParallel is a full-service agency that creates, crafts, and takes charge of displays and fixtures designed to establish brands in retail, tradeshow and corporate environments. LaCrosse Footwear is a leading developer of and marketer of branded, premium footwear for work and outdoor users.
“We have an inventory of existing components, including shoe shelves, we wanted to incorporate into a new system but still have a new, fresh design for the fixtures,” said Nicole Orr, LaCrosse Brand Manager, LaCrosse Footwear, Inc. “nParallel studied our brand and crafted the most creative design concepts.”
“nParallel presented thoughtful design options and then delivered prototypes that fulfill the creative concept we selected,” said Erin Mader, Regional Marketing Specialist, LaCrosse Footwear, Inc.
About LaCrosse Footwear, Inc.
LaCrosse Footwear, Inc. is a leading developer of and marketer of branded, premium footwear for work and outdoor users. The Company’s trusted Danner® and LaCrosse® brands are sold through a network of specialty retailers and distributors in the United States, Canada, Europe and Asia. More information is available at http://www.danner.com and http://www.lacrossefootwear.com.
Marketers and retailers know that displays and fixtures establish their brand experience, engage customers, and drive sales – if they are designed with imagination, skillfully crafted, and managed intelligently. Too often, unfocused planning, uneven execution and unexpected costs squeeze the creative spark out of their most compelling concepts. Their alternative is nParallel, the full-service agency that creates, crafts and takes charge of displays and fixtures designed to embody brands. Whether the venue for connecting with customers is a show, a store or a headquarters, the pros at nParallel fulfill the big-picture vision with a sharp eye focused on the small details of disciplined production and meticulous program management. For excellence without compromise, count on nParallel (http://www.nparallel.com).