HP Enables Retailers to Enhance the Consumer Experience : Powers Retailers with a Comprehensive Portfolio of Products and Solutions Such as Point of Sale (POS) and Invoice Processing to Help Drive Operational Efficiencies and Growth for Retailers

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HP today introduced its comprehensive range of scalable products and solutions for retail businesses, designed to help drive an enhanced customer experience at retail. The portfolio draws on HP’s first-hand consumer retail expertise and is aimed at enabling retailers to enhance the overall customer experience by managing operations more efficiently and driving elevated service levels.

As the leading consumer IT vendor,(1) we understand that competitive differentiation is critical to business success, and are committed to helping retailers with hardware, software and services that provide a solid technology platform for retailers to streamline operations, keep pace with fluid customer demands and enhance the overall customer experience

Building on HP's consumer vision of delivering technology solutions and customer touch points that drive the best consumer experiences, HP supports the retail value chain – from bringing enriched technology experiences to engage with customers where they shop, to delivering products and solutions that enable retail businesses of all types to deliver improved experiences for their customers.

As an industry leader in retail, HP recently partnered with retail chain owner, Harvey Norman OFIS in Australia, to further their vision of driving a differentiated retail experience and provide a true one-stop-shop for print services to their customers. Using proven HP printing and imaging technology, the Harvey Norman OFIS print centre now provides customers with a wide range of consistent print services from office document printing, copying, finishing and photo prints to large format posters and photo books across their store locations.

The new offerings include the HP rp3000 Point of Sale (POS) Solution that can easily integrate into any retailer's IT environment to help process sales transactions, manage inventory; two HP Color LaserJet devices that allow customers to produce offset equivalent quality documents and marketing materials in-house to help strengthen branding; and the HP Automated Invoice Processing Solution that is designed to accelerate the accounts payables workflow - permitting invoices to be processed in days rather than weeks.

"As the leading consumer IT vendor,(1) we understand that competitive differentiation is critical to business success, and are committed to helping retailers with hardware, software and services that provide a solid technology platform for retailers to streamline operations, keep pace with fluid customer demands and enhance the overall customer experience," said Dennis Mark, Vice President and General Manager, Commercial Systems Unit, Personal Systems Group, HP Asia Pacific and Japan.

With the HP lineup, retailers will be able to bring affordable, scalable and integrative solutions into their business that will help boost productivity, optimize their technology investment, as well as strengthen branding and customer loyalty through in-house and outsource marketing capabilities.

Lee Hui Li, Director, LaserJet Systems and Toner Category, Imaging and Printing Group, HP Asia Pacific and Japan, said, "HP provides retailers with solutions to help them to reduce costs, increase efficiency and accelerate business results, so that they can focus on their customers. Furthermore, by providing solutions that can streamline their document-intensive processes, we can help them deliver a more efficient and accessible environment for managing and sharing information."

Optimizing Operational Efficiencies and Reducing Cost

HP is helping retailers manage cost and maximize operational efficiencies with today's introduction of new products and solutions that will allow them to differentiate their business from the competition and deliver a superior shopping experience to their consumers.

HP rp3000 Point of Sale (POS) Solution: delivers true value for retailers by organizing their operations with an affordable dual function business PC and sophisticated point of sale system. Ideal for smaller retailers, it provides a flexible and open solution that can easily integrate into any retailer's IT environment. HP's relationships with leading POS independent software vendors (ISVs) provide retailers with a holistic retail solution that can be customized based on retail business requirements. HP dc7900 Business Desktop PC: boasts the latest in PC technology, long life cycles, stable hardware and software images - especially critical for retailers that utilize the dc7900 as their primary workstation. The dc7900 also helps reduce operating costs through improved power saving technology, including new processors and an 85 percent efficient power supply. HP Automated Invoice Processing Solution: allows medium to large businesses to automate the value chain of invoice processing, from document capture and distribution across the organization to seamless integration with SAP. A joint HP and ReadSoft® solution, it captures data via an HP multifunction printer (MFP) and provides increased control over the invoice workflow to facilitate more rigorous records management and compliance; accelerated invoice payment process for better spending visibility; and improved invoice reconciliation through automated, business-rule driven processes. By using multifunction devices like the new HP Color LaserJet CM2320 MFP Series, a versatile four-in-one printer, retailers can further optimize costs and maximize efficiency with advanced printing, copying, scanning and faxing, while managing fewer consumables and utilizing less storage space. For the first time, HP is introducing color laser printers and MFPs which offer black and white printing at the same affordable price as HP's monochrome LaserJets.(2) The new HP Color LaserJet Dual Pack Black Print Cartridges help businesses minimize interruptions and enhance productivity with two Original HP Color LaserJet Black Print Cartridges in one box. Strengthen Retail Branding with Affordable, Do-It-Yourself Marketing Solutions

HP also offers retailers do-it-yourself marketing solutions and professional, affordable design services to impress their customers with fast, customized promotions and marketing collaterals.

Retailers can harness the capabilities of their HP Color LaserJet devices, such as the new HP Color LaserJet CP2020 Printer series, which is designed for micro and small business customers looking to create vibrant business color prints without compromising speed. Together with HP's newly formulated HP ColorSphere Toner that delivers 30 percent improvement in gloss and 7 percent improvement in color gamut, businesses can create high-impact yet affordable printshop quality marketing materials including documents, outstanding images and realistic photos in-house.(3) Retailers can also use the new HP Color LaserJet printers in combination with affordable online resources such tools and templates from Logoworks by HP, and a free HP IHM Starter kit that consists of a comprehensive package of free tools, templates, resources and materials for retailers to quickly and easily create and print corporate and marketing collaterals such as business cards, letterheads, product brochures and advertising flyers. Allowing retailers to take marketing in-house to the next level, the HP Designjet Z6100 Printer Series can produce a variety of professional high-impact prints and photos, including large format posters, exhibition graphics, point-of-purchase displays, as well as short-term outdoor signage without the need to outsource. Content creation has never been easier for retailers, using the powerful HP xw4550 Workstation and the HP DreamColor LP2480zx Display. Together, the solution offers retailers the ability to easily create material using rich graphics capabilities and the world's first affordable color-critical 24-inch display that provides a range of more than 1 billion colors. Retailers can also look to professionally outsource their marketing jobs and leverage HP Indigo solutions to take advantage of variable data printing to produce personalized, customized short-run marketing collateral. Customized material such as promotional leaflets based on information on customer preferences and personalized communications such as direct mailers and greeting cards can be printed easily, greatly enhancing the customer experience. Securing Data and Reducing Business Risk

Critical to the success of a business, HP's retail solutions feature comprehensive security and management systems which help to mitigate risks and inefficiencies that can impact customer service and retail competitiveness and profitability.

Protecting customer data is paramount to retailers. HP Backup and Recovery Manager allow retailers to protect data by encoding information on a hard drive so that it becomes unreadable to unauthorized individuals. HP ProtectTools™ Security Software Suite, available with the dc7900, allows retailers to manage credentials, encryption enablement, and restriction of select users to "read only" status. Physical security options are available on HP commercial systems, protecting systems from theft, tampering and unauthorized access. Ensuring that information only reaches authorized individuals, HP Digital Sending Software enables paper documents to be incorporated into electronic business processes easily and securely. From supported HP digital sending devices, digitized information can be sent quickly and securely to network folders, printers, and fax services, improving productivity, and reducing the costs of sharing and storing information. Remote Manageability and Fleet management

HP provides solutions for retailers easily deploying and managing multiple technology assets in one store, or across thousands.

HP's Client Management Solutions help retailers manage and maintain PC assets throughout the lifecycle – from remote set-up and installation, monitoring PC health for remote troubleshooting to maintaining and managing a fleet of PCs. Now in its 11th year, HP Web Jetadmin is the leading imaging and printing fleet management software solution for remotely and securely installing, configuring and managing a wide variety of HP and non-HP network peripherals using only a standard web browser. Images, videos and other rich media content can be found on the Digital Press Release at http://www.hp.com/apac/ExperienceHP.

About HP

HP, the world's largest technology company, provides printing and personal computing products and IT services, software and solutions that simplify the technology experience for consumers and businesses. HP completed its acquisition of EDS on Aug. 26, 2008. More information about HP (NYSE:HPQ) is available at http://www.hp.com/.

(1) Source: GfK Retail Audit Aggregated Sales Units for Total PCs and Consumer Printing Only, Asia Pacific excluding Japan.

(2) Compared to HP LaserJet P2030 printer series. Assuming customer is printing at least 30 percent of total pages in color with content similar to the color ISO/IEC 19798 test suite (http://www.iso.org/jtc1/sc28) and overall average job length of three pages. Yields established using ISO/IEC test standards. Actual yields and costs vary considerably depending on images printed, number of color pages printed or copied and other factors.

(3) Gloss Based on a comparison of images printed with HP Color LaserJet 2605 series (2005 printed on HP Brochure Paper 160g, glossy) and HP Color LaserJet CP2025 (2008) printed on HP Presentation Paper 130g, glossy. Gamut Based on a comparison of images printed with HP Color LaserJet 2605 series and HP Color LaserJet CP2025 (2008) printed on HP Presentation 130 g, glossy.

© 2008 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. To the extent permitted by law, HP shall not be liable for technical or editorial errors or omissions contained herein.

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Adrian Chia
HP
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