Retention Science managed to drive more traffic and have a higher conversion rate than any other marketing campaigns
Santa Monica, CA (PRWEB) April 30, 2013
Retention Science shares the list with other impressive businesses, including Google AdSense creator Gil Elbaz’s company, Factual. “We are honored to be named a Top 10 Software Company in Southern California by such a respectable news source like SocalTech and alongside great and more established companies,” said Retention Science co-founder Jerry Jao.
RETENTION SCIENCE TAKES THE GUESSWORK OUT OF CUSTOMER RETENTION
Retention Science has one main goal: To help online retailers retain more customers. The company uses predictive technology and big data analytics to recommend the most effective retention marketing campaigns for its clients.
Retention Science aggregates and analyzes numerous data points, including browsing patterns, purchase history, demographic information, behavioral data, and more in order to make the most optimal and relevant recommendations.
“Our Retention Automation Platform makes customer retention scientific,” added Jao. “Everything is based on real data, so businesses using our technology never have to guess what’s working, what isn’t, and what to do next.”
The beauty of the Retention Science’s platform is that it crunches the numbers at an individual level, which means that retention campaigns are recommend for each and every customer.
“Each customer is different, so it makes sense that a retailer should market to each individual differently,” said Jao. “We don’t just make that possible for businesses, we make it easy and automatic, so merchants won’t have to spend too much time on data analysis.”
MAXIMIZE CUSTOMER LIFETIME VALUE AND RETENTION
Retention Science’s Retention Automation has proven to be highly effective for eCommerce businesses. Recently, the company helped women’s clothing store Swaychic boost website traffic and triple revenues using its timing optimization technology.
Prior to that, Retention Science enabled BikeBerry.com, one of the largest online stores for bike accessories to increase its sales by 133% through individually-tailored offers. Needless to say, both companies had nothing but good things to mention about Retention Science.
“Retention Science tells us when and who to send specific offers and product recommendations to, which helps us optimize margins and increase existing customer spending,” said BikeBerry CEO Jack Lin.
Meanwhile, Swaychick Director of Marketing Cheyanne Mackay mentioned that Retention Science managed to “drive more traffic and have a higher conversion rate than any of the campaigns” that the clothing store ran on its own.
“Kind words from businesses that we’ve helped along with recognition from great media outlets like SocalTech really make what we do worthwhile. We’re happy to have made an impact on the eCommerce and big data realms,” continued Jao.
This of course, is just the beginning for Retention Science. Several algorithmic and software developments are underway and the company is poised to make more big things happen in eCommerce.
ABOUT RETENTION SCIENCE
Retention Science is the first Retention Automation Platform that turns Big Data analytics and predictive algorithms into actionable retention marketing campaigns. Its Customer Profiling Engine analyzes the customer lifecycle and optimizes the time periods to re-engage customers with individually-tailored offers. Based in Santa Monica, Retention Science is named a Top 10 Software Company in Southern California by SocalTech and an “Innovation Agent” by Fast Company.
Learn more at: http://www.retentionscience.com/.
SocalTECH.com is Southern California’s leading news source for high tech news in the region. The website covers the latest in venture funding and business, and offers an in-depth look at tech and business landscape in Southern California.