Retrofit Recruits Weight Watchers Executive as Vice President of Business Development: Romy Carlson Joins the Weight Loss Program for Busy Professionals

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Weight Watchers' leading sales executive Romy Carlson joins Retrofit weight loss as Vice President of Business Development. Carlson will deliver the Retrofit program to businesses nationally and oversee all facets of the development and acquisition of new business.

Romy Carlson Joins Retrofit as Vice President of Business Development.

Her strong track record with sales to employers consistently earned her the number one spot in driving Weight Watchers' corporate accounts. We are confident she will bring the same passion and client-orientation to Retrofit.
-Jeff Hyman, Retrofit CEO

Retrofit, the online weight loss program for busy professionals, has appointed Weight Watchers' leading sales executive Romy Carlson as Vice President of Business Development.

“We are thrilled to welcome Romy to Retrofit,” said Retrofit CEO Jeff Hyman. “Her strong track record with sales to employers consistently earned her the number one spot in driving Weight Watchers' corporate accounts. We are confident she will bring the same passion and client-orientation to Retrofit.”

Carlson will deliver the Retrofit program to businesses nationally and will oversee all facets of the development and acquisition of new business. The company’s innovative high-tech weight loss program delivers unrivaled results to save employers in health care costs from overweight and obese employees.

“I intend to bring an out-of-the-box approach to corporate wellness sales,” said Carlson. “The industry is growing and changing at such a fast pace, and my experience with big corporations offers the opportunity to bring a unique perspective to promote the Retrofit mission as the company scales; I welcome the opportunity to have a greater impact in the current wellness landscape with this innovative program. The time is right to switch from offering group lessons to Private Lessons.”

Retrofit, the expert-led, data-driven weight loss program for busy professionals, is designed to deliver lasting results. Its innovative year-long program includes wireless monitoring of a client’s weight, activity and sleep, as well as private lessons with weight loss experts, including a registered dietitian, exercise physiologist and behavior coach. Named one of the Top 50 “Best Health & Fitness Apps” of the year by TechCrunch.com, Retrofit was recently called the “front-runner in harnessing wireless technology to help its busy clients lose weight” by Forbes.com.

The company delivers sustainable results with more than 90% of Retrofit clients successfully losing weight. Retrofit provides a turnkey solution for professional weight loss within the corporate environment. Current corporate clients include the NFLPA Former Players, Salesforce.com, Dolby Laboratories, Oreck and Sagent Pharmaceuticals.

Prior to Weight Watchers, Carlson was Chief Development Officer of Goldmans, a large Midwestern precious metals company. She was also Regional Director of Exclusive Resorts, selling premium vacation properties to high net worth individuals. Prior to that, Carlson spent four years as President of her own business Fusion Fitness Studio in Ohio.

Carlson holds a Bachelors degree in Kinesiology from Michigan State, a Masters from Xavier University, a Graduate degree from Ohio State University, and recently completed her MBA from University of Missouri. She is based in Kansas City, Missouri.

"Individuals and companies looking to create a culture of health turn to Retrofit to provide outcomes," said Hyman. "Romy’s confidence in Retrofit and its rapid growth demonstrates her commitment and passion to address the country’s obesity epidemic and help corporate America get fit and healthy."

About Retrofit

Retrofit, the expert-led, data-driven weight loss program for busy professionals, is designed to deliver lasting results. Its innovative year-long program includes wireless monitoring of a client’s weight, activity and sleep, as well as private lessons with a registered dietitian, exercise physiologist and behavior coach. Retrofit has raised $8 million in a Series A financing led by Draper Fisher Jurvetson (DFJ), bringing the total investment in Retrofit to $10.7 million. Retrofit can be found on the Web at RetrofitMe.com and by calling 855-4-RETROFIT. Follow the company on Facebook and Twitter at @retrofitme.

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Jennifer Zeidler
Retrofit
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