PRWeb UK Unveils Newly Revamped Web Site and Service Features

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This site transformation will significantly improve the user experience, with enhanced visuals and resources while streamlining Web site navigation

Lanham, MD (PRWeb UK) January 16, 2011

PRWeb UK, the online news distribution service from Vocus (NASDAQ: VOCS), announced today the launch of its newly redesigned web site and brand new service features for the UK market. With the launch of the new site, PRWeb UK strengthens its role in providing industry leading visibility with regional and global reach to its UK customer base.

Web site enhancements have been made in various areas and include a new template for customer news releases, improvements to the search-optimized news center, and a new learning center that contains educational materials such as white papers, articles, and videos.

“PRWeb UK recognizes the success that it’s had in the United Kingdom since the original launch of the product in 2009,” said Jiyan Wei, Director of Product Management. “This site transformation will significantly improve the user experience, with enhanced visuals and resources while streamlining Web site navigation.”

New features include:

Enhanced News Release Template. The redesigned news release template will offer additional channels for multimedia, such as images and video and promote sharing and forwarding. According to PRWeb research, multimedia elements in releases have been shown to have an impact on key metrics including time-on-page and search results, while increasing reader engagement and content sharing. The template has also been customized for search optimization and performance and faster load time.

Dedicated News Center for Customer Releases. In order to increase visibility, PRWeb UK has dedicated its news center entirely to customer news releases. The new portal is organized by news category – for example arts, government, or business – improving optimal search performance. The redesigned US-based web site, which launched in July, has seen traffic increase by 30% year-over-year between November 2009 and November 2010.

Educational Resources and Tools. PRWeb UK has built out a comprehensive learning center which includes best practices, “how to” articles, seminars, and real-world customer case studies in an effort to enhance the learning and visual experience.

The new PRWeb UK web site represents the latest in a series of PRWeb enhancements aimed at improving the customer experience. Previous enhancements included a multimedia release content creation tool, advanced analytics reporting, and several product related partnerships centered on increasing blended search results and social media visibility. PRWeb was found in 1997 and acquired by Vocus in 2006. Vocus launched PRWeb UK in early 2009.

“We are already the largest online news distributor in the UK and these are tailor-made for customers in the UK,” added Wei. “The site will continue to provide a localized experience while leveraging its global platform.”

About PRWeb
PRWeb is recognized as a leading online news and press release distribution service worldwide. Since 1997, PRWeb has been changing the way businesses, marketing departments and public relations firms think about press releases. PRWeb was the first company to develop a distribution strategy around direct-to-consumer communication and to build and offer a platform for search engine optimized press release distribution. PRWeb is an online news distribution service of Vocus, Inc., a leading provider of on-demand public relations management software. For more information, go to http://www.prweb.com.

About Vocus
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand marketing and PR software. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their visibility and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of earned marketing including media relations, news distribution, news monitoring and social media. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 30,000 organizations worldwide and is available in seven languages. Vocus is based in Lanham, MD with offices in North America, Europe and Asia. For more information, please visit http://www.vocus.com or call (800) 345-5572.

This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These are statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.

The risks and uncertainties referred to above include, but are not limited to, risks associated with possible fluctuations in our operating results and rate of growth, our history of operating losses, interruptions or delays in our service or our Web hosting, our business model, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, successful customer deployment and utilization of our services, fluctuations in the number of shares outstanding, our ability to integrate acquisitions, foreign currency exchange rates and interest rates.

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