Online advertising, paid search, or pay-per-click (often abbreviated “PPC”) involves providing advertisements with links to search engines and social media sites such as Google.
Gainesville, VA (PRWEB) March 22, 2013
RevBuilders Marketing, located in Gainesville, Va., recently signed contracts with local measurement instrumentation company Cooper Instruments and Systems to begin work managing the company’s paid search budget.
Online advertising, paid search, or pay-per-click (often abbreviated “PPC”) involves providing advertisements with links to search engines and social media sites such as Google. Most such ads are rather unassuming, consisting of just a few short lines of text and a link. However, many online marketers, such as RevBuilders Marketing, offer PPC management services to help companies keep their online advertising spend at a reasonable level while maximizing the impact and reach of the advertisements. This is accomplished primarily by tracking the performance of specific advertisements and keywords from month to month in order to maximize the number of people who click on the served advertisement. PPC management also can involve writing or rewriting the content on the page that the advertisement links to (the “landing page”), in order to maximize conversions from the advertisement.
“Paid search is a great way to get connected with customers who are looking to buy,” says Scot Small, President of RevBuilders Marketing. “Online advertisements can attract those who are looking to pay for a good or service to seek out your company’s offerings and potentially call or buy.”
Cooper Instruments hired RevBuilders to manage their paid search accounts in order to maximize a small marketing budget. “Sometimes, businesses struggle to get started with investing in online marketing,” says Small. “Paid advertising can provide these companies with measurable results quicker than other methods, such as organic search engine optimization.”
About RevBuilders Marketing
RevBuilders Marketing is a full-service integrated marketing agency, offering a complete range of marketing services including but not limited to: SEO or Search Engine Optimization, Paid Search Management, Web Design, Brand Identity Marketing, Social Marketing, Email Marketing, Media Marketing, Networking Marketing, Video Marketing, and Content Writing. In addition, through effective Web Design and conversion optimization, RevBuilders converts the increased SEO traffic into leads and sales for their clients by customized strategies for each client. RevBuilders Marketing is located in Gainesville, Virginia, serving a client-base across the country. Visit MyRevSource.com today for more information.