JDA Software’s 2010 Pulse on Pricing and Revenue Management Survey Reveals Revenue Growth in Travel, Transportation and Hospitality

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JDA Software Survey Shows Companies Using Pricing and Revenue Management Technology are Experiencing Rapid ROI and Strong Incremental Revenue Gains as Much as 3%

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Without a doubt, this survey reveals good evidence that adopting advanced pricing and revenue management technology will help passenger travel and hospitality companies worldwide to improve revenue and business performance

According to a recent survey “2010 Pulse on Pricing and Revenue Management” conducted by JDA® Software Group, Inc., companies in the travel, transportation and hospitality industries are achieving strong revenue increases up to 3 percent using advanced pricing and revenue management technology.

JDA polled 120 travel company executives at its 2010 Pricing & Revenue Management Conference earlier this year to identify the business impact of using pricing and revenue management technology and provide a snapshot of the state of pricing and revenue management across a range of industries. The survey revealed that more than three quarters of the respondents made over 1 percent in additional revenue gains, while close to a third claimed as much as a 3 percent gain. A total of 96 percent reported a positive return-on-investment (ROI) within three years, while 42 percent achieved ROI in the first year.

Survey respondents were comprised of the following industries: rail (28 percent), followed by hotel and leisure (18 percent), tour operators (12 percent) and consulting (7 percent). Of those companies reporting increased profits, almost all were utilizing advanced revenue management technology.

“With the success of revenue management in the airline industry, other industries such as hospitality, passenger rail and cargo transportation have begun to adopt similar approaches to pricing and revenue management that enable accurate demand forecasting, pricing and revenue optimization,” said Andy Archer, regional vice president, Pricing and Revenue Management Group, JDA Software. “This year’s survey found that as market forces change and price transparency continues to increase, this technology will continue to grow in importance. In an era of competitive price transparency, understanding how to effectively integrate optimal pricing as part of the overall revenue management strategy simply helps companies make more money.”

Whereas price flexibility is accepted by consumers in certain industries, particularly in passenger air transport, consumers are still very sensitive to price fluctuations in passenger rail. Rail companies in the U.K., for instance, have less flexibility in making price adjustments because of government restrictions on ticket prices and conditions.

Added Archer, “Without a doubt, this survey reveals good evidence that adopting advanced pricing and revenue management technology will help passenger travel and hospitality companies worldwide to improve revenue and business performance, as well as effectively respond to their customers’ needs. While once considered a ‘nice to have,’ we believe that pricing and revenue management technology has quickly become a ‘must-have’ for companies looking to remain competitive. JDA stands committed to helping companies achieve real results illustrated in this study through our innovative Price Sensitive Revenue Management™ solutions.”

When considering technology providers, JDA recommends seeking pricing and revenue management solutions that deliver an integrated approach to balancing supply and demand through the following capabilities:

  •     Demand Forecasting – Advanced demand forecasting analyzes the price elasticity of demand and its effect on a consumer’s willingness to pay, providing companies with the comprehensive visibility they need to shape demand.
  •     Price Optimization – Through price optimization, companies can improve their pricing strategy and set optimal prices based on competitive rates, capacity restraints, local market demand, and economic and other company factors. A well-defined strategy will allow the company to capture maximum revenue and market share.
  •     Revenue Management – With automated revenue management, companies can gain a competitive advantage by allocating the right amount of perishable inventory or constrained capacity to the right customer segments to achieve maximum profitability.
  •     Asset Optimization – Optimizing asset utilization is critical to driving revenue. By using a sophisticated solution, companies have the ability to analyze and implement high-impact network decisions, improve utilization of inventory and capacity, balance supply and demand, and improve business processes and efficiencies.

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To learn more about the findings and industry trends revealed in the JDA survey, please view the 2010 Pulse of Revenue Management and Pricing Study or visit JDA Pricing and Revenue Management.

About JDA Pricing and Revenue Management Group
JDA Pricing and Revenue Management Group, a global business unit within JDA Software, is a leading provider of Price Sensitive Revenue Management™ solutions that help companies improve profits by balancing supply and demand through innovative forecasting, pricing and revenue management. For more than 25 years, companies in the travel, transportation, hospitality and media industries have benefited from the ongoing innovation and deep domain expertise from JDA. Learn more about JDA Pricing and Revenue Management.

About JDA Software Group, Inc.
JDA® Software Group, Inc. (NASDAQ: JDAS), The Supply Chain Company®, is a leading global provider of innovative supply chain management, merchandising and pricing excellence solutions. JDA empowers more than 6,000 companies of all sizes to make optimal decisions that improve profitability and achieve real results in the discrete and process manufacturing, wholesale distribution, transportation, retail and services industries. With an integrated solutions offering that spans the entire supply chain from materials to the consumer, JDA leverages the powerful heritage and knowledge capital of acquired market leaders including i2 Technologies®, Manugistics®, E3®, Intactix® and Arthur®. JDA’s multiple service options provide customers with flexible configurations, rapid time-to-value, lower total cost of ownership and 24/7 functional and technical support and expertise. To learn more about JDA Software, please visit jda.com,
e-mail info@jda.com or follow JDASoftware on Twitter.

This press release contains forward-looking statements that are made in reliance upon the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are generally accompanied by words such as “can,” “will,” “ensure,” “help,” “enable” and “expect” and other words with forward-looking connotations. In this press release, such forward-looking statements include, without limitation, comments that certain revenue management strategies may help companies in the travel, transportation, hospitality and media industries increase profitability. The occurrence of future events may involve a number of risks and uncertainties, including, but not limited to: (a) the strategies may not lead to desired results; (b) there may be implementation and integration problems associated with the strategies; and (c) other risks detailed from time to time in the “Risk Factors” section of our filings with the Securities and Exchange Commission.

“JDA” is a trademark or registered trademark of JDA Software Group, Inc. Any trade, product or service name referenced in this document using the name “JDA” is a trademark and/or property of JDA Software Group, Inc.

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