Dell Launches New Awards and Reviews Site Optimized for Customer
Browsing, Research
More Than Half Polled in Study Say Product Awards and Reviews
Influential in Buying Decisions
ROUND ROCK, Texas (Business Wire EON/PRWEB ) June 3, 2008 --
Third-party validations, industry awards, product reviews and customer
ratings and reviews are highly significant resources for customers’
product-buying decisions, according to a recent study commissioned by
Dell.
To address this growing trend, Dell is launching a new Awards
and Reviews web site where customers can browse through Dell’s
latest product awards as well as reviews from industry experts, recent
customers and Dell employees.
“We’ve heard loud
and clear that customers are looking for confirmation from industry
experts, and from each other when buying laptops and desktops and
associated products,” said Andy Lark, vice
president of Dell’s Global Communities,
Conversations, and Communications. “With the
new Awards and Reviews hub,
Dell is making it easier for our customers to find a lot of relevant
information all in one place.”
Of the approximately 700 customers polled, more than two-thirds said
reviews in technology publications are influential and more than half
are influenced by product awards when making a buying decision.
Moreover, more than half were influenced by reviews written by other
customers. Furthermore, customers say they like submitting reviews to
give back and share their thoughts with others.
The new site highlights the esteemed product awards Dell regularly wins
throughout the year and will be updated as new products are recognized
by industry press, reviewed by customers and employees. Last year Dell
scored a record-breaking number of product
awards with popular products like the XPS
M1330. The XPS M1330 won approximately 30 awards in less than a year.
Features of the Dell Awards and
Reviews Site include:
-
Highlights of the hottest Dell product awards spanning laptops,
desktops, servers and storage, displays and printers
-
Ratings and reviews from customers
-
Reviews from Dell employees
-
Product photos
-
Content Sharing: subscribe on RSS/SMS, email to a friend, or download
digital media content
About Dell
Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative
technology and services they trust and value. Uniquely enabled by its
direct business model, Dell is a leading global systems and services
company and No. 34 on the Fortune 500. For more information, visit www.dell.com,
or to communicate directly with Dell via a variety of online channels,
go to www.dell.com/conversations.
To get Dell news direct, visit www.dell.com/RSS.
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