We have been operating in stores for 3 years and know firsthand there is significant ROI for retailers. However, the biggest surprise is how much shoppers love it – it is the ideal checkout experience.
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Hickory, NC (PRWEB) March 13, 2008
Freedom Shopping, Inc, the leading consumer RFID solution provider, today announced the availability of the retail industry’s first OEM (Original Equipment Manufacturer) offering that plugs into existing cash registers and point-of-sale terminals to enable RFID checkout, inventory tracking and security. Freedom Shopping showcased their solution at Microsoft’s RFID Solution Days.
The core of the solution is a software wedge (Freedom-ID) that operates on the point-of-sale (POS) terminal. It communicates with a counter-top RFID reader pad (EasyRead Pad) and/or other readers in the checkout lane. Inventory is monitored with mobile RFID readers and security gates also are RFID-enabled. Data is passed to existing cash registers and POS infrastructure at all points in a SKU format so it can be instantly integrated. Consumer privacy is protected using a variety of technical safeguards.
“This is a real breakthrough and should enable RFID’s adoption at the point-of-sale to occur rapidly. This fundamentally changes the way stores will operate – sales increase, labor costs decrease and ‘intelligent security’ reduces shrinkage,” said Rob Simmons, CEO of Freedom Shopping, Inc. “We have been operating in stores for 3 years and know firsthand there is significant ROI for retailers. However, the biggest surprise is how much shoppers love it – it is the ideal checkout experience.”
Freedom Shopping’s item-level RFID stores and OEM products use UHF (Ultra High Frequency) EPC Gen 2 technology and tags.
About Freedom Shopping
Freedom Shopping is the leading provider of consumer-facing RFID solutions. We pioneered the use of RFID-tagged merchandise in convenience stores in early 2005. In addition we have applications for home health care and the security industry.
Freedom Shopping offers software, hardware, services and supplies. Our products are used to power many applications including point-of-sale (POS), rental/consignment centers, pay-stations, security gates, health monitors, kiosks, and smart appliances. Freedom Shopping’s wholly-owned subsidiary, Fast Track Convenience, operates stores in private locations including hospitals, schools, gyms, hotels and manufacturing facilities.
Freedom Shopping was founded in 2003 and is based in Hickory, North Carolina USA with an international office in Tokyo, Japan. For more information call 828.994.0206 or visit our website, http://www.freedomshopping.com.