New Legal Website Connects Attorneys and Clients Through an Expertise and Industry Based Platform

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Announcing the official launch of – a disruptive online legal services marketplace improving access to practicing attorneys by leveraging niche knowledge, content and social media.

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Lawyers struggle to get their expertise in front of the right clients. And clients struggle to find qualified lawyers with the right knowledge. These are real problems no site was solving.

While finding a lawyer online may be easy, finding the right lawyer, with the right expertise, and within a budget is hard. Today, launches a platform that proves it doesn’t have to be. Despite the emergence of do-it-yourself and crowdsourced advice sites, the vast majority of legal services will always be delivered by practicing lawyers to real clients. Yet, there is a disconnect in the current marketplace:

“The delivery of legal services involves two parties – the lawyer and the client. Lawyers struggle to get their expertise in front of the right clients. And clients struggle to find qualified lawyers with the right knowledge. These are real problems no site was solving,” according to RFPattorney’s founder, a practicing lawyer with experience at both large and small law firms who is very familiar with these struggles.

RFPattorney provides a new way of using the power of the web and social media to bridge the gap between attorney marketing and client search.

Results For Attorneys

On RFPattorney, individual lawyers can instantly generate a modern, professional, and free online presence, and use it to publish content (such as case studies and articles), integrate social web tools (such as LinkedIn and blogging), and showcase niche legal knowledge and experience. It helps lawyers use the web to take proven business development techniques – reputation building and relationship development – and accelerate them.

“I was speaking, writing, connecting on LinkedIn, even tweeting – but it seemed so fragmented. I wanted one place where I could bring all the tools, old and new, together,” said the founder. Further, “many of my colleagues have tremendous niche expertise, but are struggling to get it in front of the right clients. It should be easier.” The attorney Presence provides the solution.

Value For Clients

RFPattorney helps clients conduct a smarter search for the right lawyer based on their needs. The clean and simple interface requires only two inputs: Where do you need a lawyer? What are your legal needs?

A client’s search can go even further – the individual or business can also evaluate and compare a set of lawyers. RFPattorney has created a disruptive request for proposal (“RFP”) process, which is fully integrated with its network of attorneys.

“The RFP process is a powerful tool, but with convoluted RFPs and 100+ page responses, the system was broken. We fixed it and made it accessible to all,” according to the founder. While price and budget remain key considerations in the process, the initial metric used in selecting recipients is expertise.

“The streamlined process helps us locate the legal expertise we need, while saving us time and helping lower our search costs and ultimately, our legal costs,” according to one Detroit-area small business owner.

Flat-Fee Solutions

RFPattorney also helps meet the growing demand for alternatives to hourly fees. On their Presence, licensed practicing lawyers can choose to offer their own Flat-Fee Solutions (such as wills or incorporation documents). This gives a potential client more choices and the security of seeing the expertise behind those choices.

Creating a Presence is completely free. Attorneys pay only when they choose to respond to leads and RFPs generated by their Presence. Importantly, they can review the content of the lead or RFP first. As a launch promotion, each new attorney will receive 3 lead credits to get started. For clients, the first RFP is completely free. The company “wanted to create a platform that allowed access to all lawyers, regardless of resources.”

RFPattorney delivers a “win-win” for both attorneys and clients. Visit RFPattorney at to get started and create an attorney presence, search for legal services, or start a streamlined RFP.

About is owned by Contrast Professional Services LLC, an Indianapolis, Indiana based start-up founded in 2011. Contrast brought together the expertise of practicing lawyers, in-house counsel, business owners, as well as leading experts in web design and software development to envision and build a smarter solution for all parties involved in the delivery of legal services. To contact Contrast for more information, please use the form at


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