Liqueurs de France Offers Bielle Rum in a Bag

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Esher-based rare spirits importer, Liqueurs de France has added Bielle rhums agricole from Marie-Galante to its spirits portfolio and introduces the bag in a box format.

Bielle rhums are very sought-after and rum lovers are in for a treat

Liqueurs de France has acquired UK distribution rights for the top French West Indies rum producer Bielle based on Marie-Galante. The distillery produces a number of aged rhums agricole (defined as rhum being distilled from the fermented juice of pressed sugar cane (called 'vessou') and not inferior molasses) as well as cocktail-friendly white rums.

Liqueurs de France will initially supply three products, Bielle Rhum Blanc bottled at 'Island strength' 59% abv, Bielle Rhum Vieux Hors d'Age, an unfiltered rhum aged for seven years in oak casks and, in a move sure to please party organizers, Rhum Blanc as a three litre 'bag in a box'.

"Bielle rhums are very sought-after and rum lovers are in for a treat," said Liqueurs de France's director Ian Hutton "We believe that we are the first UK importer to offer rum in the bag in a box format, although it is hugely popular in the rum-producing countries. It is ideal for large events."

Bielle rhums are available in one-litre and 50cl formats with recommended shelf prices from GBP 30 to GBP 80 (for the three litre bag in a box). Private customers can purchase the products online directly from the company website Rum Runners. Trade enquiries are welcome.

Liqueurs de France Ltd, based in Esher, Surrey is the UK's leading distributor of premium French and Swiss absinthes.

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IAN HUTTON
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