In Russia, where rhythmic gymnastics is hugely popular, the word for rhythmic gymnastics is художественной гимнастики, which loosely translates to 'art gymnastics'
Toronto, Canada (PRWEB) August 29, 2012
SportSoleil Rhythmic Gymnastics Store is proud to launch a new corporate logo - the result of an international design contest where the gymnastics equipment store's customers chose the contest winner.
"We didn't feel like our old logo represented the beauty of the sport of rhythmic gymnastics very well, so we decided to develop a new one. Our customers are rhythmic fans; they know what we are like as a company and also happen to have excellent taste - so we decided to turn to our vibrant rhythmic community on Facebook for their advice," said Bianka, a spokesperson from SportSoleil.
SportSoleil first asked designers from all over the world for new logo designs. They received 249 logo entries from 35 different artists and designers all over the world.
"In Russia, where rhythmic gymnastics is hugely popular, the word for rhythmic gymnastics is "художественной гимнастики" which loosely translates to 'art gymnastics' because of the artistry involved in the sport. That's why it was important to us to have artists work on the design, and for this artistry to shine through in the logo," stated Bianka.
Once the rhythmic gymnastics supplier had narrowed the logo selection down to the top ten, they took the final set of logos to their vibrant facebook community (at http://www.facebook.com/SportSoleilRhythmicGymnasticStore).
According to Bianka, "We were so impressed by the feedback we received from our customers - we received over 100 comments within less than 24 hours of posting the finalist logos... and it was also soon very clear that there was one logo that was a big winner with them!"
"The final design was created by two designers -- an Indonesian graphic designer, and a talented Bulgarian artist named Daniela Angelovawith, whose daughter participates in the aesthetic gymnastics side of the rhythmic sport. Rhythmic gymnastics is the national sport in Bulgaria, so it seemed fitting that a Bulgarian designer nailed the design so well. We think it represents our company, the sport and of course, our international customers and fans really really well."
The new SportSoleil logo - which contains the shape of a rhythmic gymnast with her ribbon - is now prominently displayed on the homepage of the website at RhythmicGymnasticStore.com.
About SportSoleil RhythmicGymnasticStore.com: SportSoleil is an international leader in rhythmic gymnastic equipment, supplies and accessories. The company carries rhythmic gymnastics hoops, ropes, ribbons, clubs, balls and an extensive line of rhythmic accessories including hoop tape, toeslippers, hair decorations and apparel from top equipment brands including Sasaki, Chacott, Pastorelli, ZenRG, Sogo and Bleyer. All of the rhythmic equipment and supplies can be purchased online at http://www.RhythmicGymnasticStore.com
About Artist Daniela Angelovawith: Daniela Angelovawith is a talented artist based on Blagoevgrad, Bulgaria. Her work can be seen online at http://bit.ly/PVqry3