Rhythm NewMedia's Smartphone Video Ad Network Growing Rapidly

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Unique Ad Units Drive High Engagement Rates of Three to Eleven Percent

Rhythm NewMedia

Rhythm's applications provide a great user experience, which makes them very interesting from a marketing perspective. Rhythm's RAMP offers value to my clients by delivering rich interactive ad units to a large, highly engaged smartphone audience. We're encouraged by early results and can't wait to see more growth both from RAMP and the mobile video space overall

Rhythm NewMedia, the leader in mobile video advertising, today announced the rapid growth of RAMP--its smartphone ad network. RAMP (Rhythm Advertising Media Platform) has already reached hundreds of millions of unique impressions to mobile TV smartphone applications where ads are sold by Rhythm's national sales team. RAMP is experiencing double-digit monthly growth as a result of Rhythm's unique ad units and the growing demand from brand advertisers.

Rhythm is the pioneer in interactive mobile video ads and has the only mobile ad network that offers interactive pre-roll ads that run seamlessly without any re-buffering before mobile videos.

RAMP Features:

  •     Four seamlessly integrated interactive ad units balance brand engagement with response

             o    Interactive Pre-Roll Video Ad
             o    Interactive Full-Page Interstitial Ads
             o    Interactive Sponsorship Badge
             o    Interactive Banner Ads that Click-to-Video, Click-to-Website, Click-to-iTunes and more

  •     Exclusive smartphone audience drives high-end demographic reach
  •     Seamless experience between ads and app results in higher click-through rate and response
  •     Premium network of content from 100+ well-known TV shows builds off of existing TV audiences (a complete list of apps in RAMP's network can be found here.)
  •     Real-time reporting with DoubleClick's DART and Microsoft's Atlas provides simple integration for agencies and advertisers

Because of the unique combination of brand engagement and full page interactivity on RAMP, advertisers are seeing exceptional engagement rates. Engagement rates for recent interactive video pre-roll campaigns and interactive full page ads across Rhythm's network have ranged from three to eleven percent. Brand advertisers such as Best Buy and the theatrical release "A Perfect Getaway" have recently run interactive campaigns on RAMP.

"Rhythm's applications provide a great user experience, which makes them very interesting from a marketing perspective. Rhythm's RAMP offers value to my clients by delivering rich interactive ad units to a large, highly engaged smartphone audience. We're encouraged by early results and can't wait to see more growth both from RAMP and the mobile video space overall" said Jeremy Lockhorn, Director of Emerging Media at Razorfish.

"We're pleased with the immense growth of RAMP as evidence that a seamless and interactive ad experience is what brand advertisers desire and what consumers engage with in the most meaningful way." said Ujjal Kohli, CEO of Rhythm NewMedia.

RAMP has already reached much of the total US smartphone market and that number is steadily rising and will grow exponentially with Rhythm's new advertising SDKs.

About Rhythm NewMedia
Rhythm NewMedia is the leader in premium mobile video applications, working with top media partners to create, serve and monetize their popular TV shows. Rhythm has already worked with 60+ media companies and 100+ top name brand advertisers. Rhythm's services include ad sales, ad serving, and mobile media hosting and serving. Investors include The Carlyle Group, Lightspeed Venture Partners, Morgenthaler Ventures and Rembrandt Venture Partners. For more information, please visit: http://www.RhythmNewMedia.com

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Lisa Friedrichs
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