Operative Teams with Catalyst Resources to Explore Modular UI and RIAs in Digital Advertising Technology

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Catalyst Resources, a leader in user interface design, today announced that it has teamed with, Operative, a global digital advertising technology and services provider to explore modular UI and Rich Internet Applications for streamlining workflows and enabling faster digital ad sales, implementation and execution

Our goal with Catalyst was to explore ways to use UI and RIA technology to add functionality, while at the same time making our applications more intuitive to use.

Catalyst Resources, a leader in user interface design, today announced that it has teamed with, Operative, a global digital advertising technology and services provider to explore modular UI and Rich Internet Applications for streamlining workflows and enabling faster digital ad sales, implementation and execution.

The Operative product suite of software and services helps digital media companies innovate their digital advertising while maintaining operational efficiency. The flagship product, Operative Dashboard, enables publishers to automate contract management, product packaging and pricing, inventory management, campaign reporting and revenue recognition. Clients using Operative's solutions include The Wall Street Journal, MSN, Smart Money, NBC Universal, and National Public Media.

Committed to bringing its customers continually enhanced functionality and user experience, Operative sought to supplement its own technological expertise by engaging Catalyst Resources to explore best-of-breed user interface and rich internet technology.

"Our goal was to partner with a firm that had extensive enterprise software experience as well as a passion for UI design," said Vedant Sampath, Chief Technology Officer of Operative.

Catalyst Resources team of UI architects, designers and developers worked with Operative to identify workflow redesign opportunities and prototype an extensible Rich Internet UI design system.

"We continually explore new ways to enhance the value of our product suite," said Sampath. " Our goal with Catalyst was to explore ways to use UI and RIA technology to add functionality, while at the same time making our applications more intuitive to use."

About Catalyst Resources
Since 1994, Catalyst Resources has successfully delivered user interface design for more than 300 software applications to leading global such as Adobe, ADP, Cisco, HP, InterCall, Salesforce.com, and SAP, as well as VC-funded organizations. Catalyst specializes in the unique demands of scalable, modular and reusable UI for Software as a Service (SaaS), Financial Services, and Rich Internet Application Design. Headquartered in the Silicon Valley, Catalyst Resources employs accomplished UI designers, information architects, developers and business professionals. More information about Catalyst Resources can be found at http://www.catalystresources.com.

About Operative
Established in 2000, Operative is a global organization that provides its clients with technology and services to improve all aspects of their advertising operations lifecycle, from pre-sale to collections, trafficking to reconciliation. OperativeDashboard™, an ASP software solution, is an end-to-end workflow management platform that enables media publishers to automate contract management, product packaging and pricing, inventory management, campaign reporting and revenue recognition. Operative's client base includes National Public Media, NAVTEQ, Fox Interactive Media (MySpace), The Wall Street Journal, The Economist, MSN, Smart Money, iVillage and NBC Universal. More information about Operative can be found at: http://operative.com.

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