Programmer's Paradise Announces "Riding the Crest" Awards for 2010

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Winners of the award include CA ERwin Data Modeling Suite, Intel Visual Fortran Composer XE, Microsoft Visual Studio, VMware vSphere, Infragistics NetAdvantage, Sparx Systems Enterprise Architect, and Flexera Software AdminStudio.

Programmer’s Paradise, the leading independent reseller of software development and infrastructure tools for information technology professionals, today announced the winners of its Riding the Crest® awards for 2010.

Now in their 15th year, the Riding the Crest awards are presented annually as Programmer’s recognizes leading selling products from its exclusive "World View" software ecosystems for Application Lifecycle Management, Virtualization, Security, Database Infrastructure, Networking, and Business Productivity. The overall Riding the Crest winner for best-selling software product in 2010 was the CA ERwin Modeling Suite.

"Each year, Riding the Crest Awards go to the leading development and infrastructure software solutions as selected by Programmer’s Paradise and TechXtend customers," said Shawn Giordano, Vice President of Sales for Programmer’s Paradise/TechXtend. "Congratulations to all our winning partners. Their awards are deserved recognition of the value provided by their products."

In addition to being named Software Product of 2010, CA ERwin Modeling Suite was the overall winner in the Database Infrastructure World View. Other overall World View winners were Microsoft Visual Studio for Application Lifecycle Management (ALM), Sophos Endpoint Security & Control for Security, CA ARCserve Backup for Network and Infrastructure, VMware vSphere® for Virtualization World View, and Adobe Creative Suite for Business Productivity.

Speaking to CA ERwin’s Riding the Crest Award and recognition as Software Product of 2010, David Roberts, CA Technologies Vice President of the Americas for Data Management said "CA Technologies continually innovates to help IT professionals meet the increasingly daunting challenges faced by organizations seeking to deliver differentiated value in today’s interconnected world. We appreciate the recognition that our innovation has received from Programmer’s Paradise – and how our working relationship enables so many more customers to benefit from our innovative solutions."

“Application Lifecycle Management is an important area of focus for Microsoft Developer Tools and we’ve made significant advancements in this space in the last year,” said Dave Mendlen, Senior Director, Developer Marketing at Microsoft Corp. “Microsoft is honored to be chosen by Programmer’s Paradise customers in the ALM category for the ALM Overall World View and ALM Development awards.”

CA’s Threat Manager was also a multiple category winner, being named overall Security World View product as well as winning category awards for Intrusion Protection, Malicious Code Protection, and Threat Monitoring & Management. In the Application & Network Infrastructure World View, CA’s eHealth Performance Manager captured overall World View and was the leading product in the Systems Management category. CA ARCserve Backup was the leading Business Continuity & Disaster Recovery product.

In addition to the Overall Virtualization World View Award for VMware vSphere 4, VMware won multiple Riding the Crest category awards for Virtualization, including VMware vSphere for Virtualization Platform, VMware vCenter ™ Server for Virtualization: Performance Monitoring & Management, VMware View™ for Virtualization: Server & Workstation Administration, and VMware Workstation for Virtualization: Software Development & Test.

“Programmer’s Paradise is an important and long-standing partner for VMware, and we are thrilled to once again be honored as a ‘Riding the Crest’ award winner,” said Brandon Sweeney, vice president, Americas Partner Sales, VMware. “Our goal is to provide companies with world-class virtualization and cloud infrastructure solutions and it is rewarding to continue to see VMware products recognized as leaders in this market.”

Intel Software was a repeat Riding the Crest awards winner for Application Lifecycle Management. Intel’s compiler products Intel C++ Composer XE and Intel Visual Fortran Composer XE were winners in the Development: C++ and Development: Fortran categories respectively. Both of these products are available as part of Intel's recently announced Intel Parallel Studio XE and Intel Cluster Studio developer product suites.

“We are honored to be recognized once again by Programmer’s Paradise as a leader in providing new advances in Software Development Products” said Phil De La Zerda, Director of Sales for Intel's Developer Products Division, “The timing of this award is especially meaningful as we are in the midst of seeing rapidly building developer enthusiasm for our recently released Parallel Studio XE and Cluster Studio suites.”

In the Application Lifecycle Management: Develop-Component category, Infragistics NetAdvantage user interface controls and components suite was a repeat winner. “We are pleased that our leading products received top honors from Programmer’s Paradise,” said Dean Guida, CEO of Infragistics. “Our 2010 Riding the Crest award demonstrates that our customers continue to choose Infragistics solutions to develop UIs that deliver the best end user experiences possible.”

Sparx Systems’ Enterprise Architect was the leader in the Application Lifecycle Management: Design/Modeling category. “It is very gratifying to see the customers of Programmers Paradise, a leading software reseller, demonstrate their popular approval of Enterprise Architect”, remarked Ken Harkin, Sparx Systems Business Development Manager. “Sparx Systems is committed to delivering quality modeling and design tools and the Riding the Crest award is a clear reflection of the market choice of Enterprise Architect, as a team based modeling environment with enterprise wide benefits.”

Flexera Software won a Riding the Crest award for AdminStudio in the Application Lifecycle Management: Deploy category. “We are honored that Flexera Software’s AdminStudio has won Programmer’s Paradise’s Riding the Crest award and are delighted in the strong sales driving our leadership in the Application Lifecycle Management category,” said Maureen Polte, senior director of product management for Flexera Software. “This recognition is further evidence that application readiness is becoming strategic within enterprises, which need integrated solutions to manage application packaging and remediation across their entire software estate to ensure successful Windows 7 migrations, virtualization projects and continual, day-to-day application readiness.”

A complete list of Riding the Crest winners can be viewed on the Programmer’s Paradise website at

About Programmer’s Paradise

Since 1982, Programmer’s Paradise – with its TechXtend value added solutions unit – has been a leading reseller of software, systems and services for information technology and software development professionals in the United States and Canada. A subsidiary of Wayside Technology Group, Inc., Programmer’s Paradise sells and services an extensive line from leading publishers of software and tools for cloud computing/virtualization, database modeling, security, business continuity/disaster recovery, application lifecycle management, application and network infrastructure, science/engineering, and other technically sophisticated domains. Technology professionals and corporate purchasing managers rely on Programmer’s Paradise for unparalleled value and selection, knowledgeable service reps, in-depth product expertise, great service, and fast, accurate turnround. For more information, visit, or call +1.800.599.4388, or +1.732.389.8950. In Canada, call +1.888.423.2700.

Richard Bevis
Wayside Technology Group, Inc.
1157 Shrewsbury Ave.
Shrewsbury, NJ 07702
(732) 389-0932 x7393

Programmer’s Paradise and Riding the Crest are registered trademarks of Wayside Technology Group, Inc. All other trademarks are the property of their respective owners.

The statements in this release concerning the Company’s future prospects are forward-looking statements that involve certain risks and uncertainties. Such risks and uncertainties include the continued acceptance of the Company’s distribution channel by vendors and customers, the timely availability and acceptance of new products, and contribution of key vendor relationships and support programs. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in our filings with the Securities and Exchange Commission.

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