RightChange.com (Right Change) Launches 68 Congressional and 11 Senate Micro-sites Targeting Close or Toss-Up Races

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RightChange.com, Inc., today launched the remaining congressional web-based micro-sites bringing its involvement to 68 House and 11 Senate races with an emphasis on Charlie Crist in FL and Harry Reid in NV. The sites include the successful “Attack of the 50ft Pelosi” ad used during the PA12 special elections earlier this year, with a new “Elections Matter” ending, and detail the voting records of the various candidates and their relationship to the Obama/Pelosi/Reid Failed Leadership Agenda.

The organization RightChange.com, Inc., today launched the remaining congressional web-based micro-sites bringing its involvement to 68 House and 11 Senate races with an emphasis on Charlie Crist in FL and Harry Reid in NV. The complete list of races can be viewed at http://www.rightchange.com/rc-campaigns and are broken down by state and district.

The sites include the successful “Attack of the 50ft Pelosi” ad used during the PA12 special elections earlier this year, with a new “Elections Matter” ending, and detail the voting records of the various candidates and their relationship to the Obama/Pelosi/Reid Failed Leadership Agenda. Each of the sites leverages the platform that RightChange.com has developed over the past several months that allows for quick action and deployment in races that might not otherwise get attention. RightChange plans to launch micro-sites for another 15-20 orphan races in the next several days that will run until the November elections. RightChange will push out the ads via its Facebook community of more than 400,000 active members, targeted Internet ad buys and targeted email to its members between now and the election.

RightChange.com provides a great resource for voter registration, along with cutting edge video content on the topics of the day with edgy humor and using politicians' own words. To view other videos produced by RightChange visit http://www.rightchange.com/media/player for more details.

RightChange.com has built a really powerful technology platform, assembled a super creative group of content producers and has rapidly grown to more than 408,000 Facebook followers in just a few weeks.
The new micro-sites can be viewed at http://www.rightchange.com/campaigns as well as on Facebook:

RightChange Facebook: http://www.facebook.com/rightchange

About RightChange.com, Inc.

Founded in August 2008, RightChange.com, Inc., is committed to supporting policies and candidates dedicated to fiscal responsibility and a strong national security for the United States, while upholding the principles of freedom, competitiveness and entrepreneurial spirit of the American people.

RightChange is a new generation of conservative film, Hollywood, TV and technology professionals who are bringing a new approach to a predictable political methodology. Operating as both a 527 and a 501(c)4 organization, RightChange is illustrating just how significant and effective the use of cutting edge video content blended with social media web platforms, can penetrate voters with targeted and cost-effective relevant messaging. We use animation and non-traditional production techniques to provide independent and conservative voters with something more than the traditional political sound bite that is sometimes ignored.

RightChange.com, Inc. will continue to focus on battleground states and races in the 2010 midterm elections and to engage the American people on key policy issues facing the entire country moving into the 2012 Presidential cycle.

Kari Scott
(703)-350-7668
kscott(at)crcpublicrelations(dot)com

Keith Appell
(703)-683-5004, ext. 112
kappell(at)crcpublicrelations(dot)com

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Keith Appell
RightChange.com
(703)-683-5004 ext. 112
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Kari Scott
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