“Pay-Per-Call is gaining a lot of traction in our market. Clicks2Customers’ use of it in their paid search efforts has driven exceptional value for advertisers in our network,” said Russ Pechman, VP Lead Generation at LinkShare.
Santa Barbara (PRWEB) June 25, 2010
This week at LinkShare Symposium East in New York City, pay-per-call technology provider RingRevenue (http://www.RingRevenue.com) and its publishing partner Clicks2Customers (http://www.clicks2customers.com), a search optimization firm, were honored with LinkShare’s Golden Link Award for Innovative Publisher of the Year. The award is given out annually to a publisher who makes use of new technology or innovative methods to drive higher sales and deliver great returns. Using LinkShare’s Pay-Per-Call program, powered by RingRevenue, Clicks2Customers was able to create an innovative performance marketing campaign focused on mobile search that has delivered over 550 calls within their first two months of launching and is converting at over 30%.
“Pay-Per-Call is gaining a lot of traction in our market. Clicks2Customers’ use of it in their paid search efforts has driven exceptional value for advertisers in our network,” said Russ Pechman, VP Lead Generation at LinkShare. “These two companies have demonstrated exactly what we look for when presenting this award – ingenuity, originality and results.”
RingRevenue’s patent-pending technology makes it easy to track phone calls like tracking clicks, allowing publishers, advertisers and direct marketers to make more money by connecting consumers with advertisers via phone. Clicks2Customers began using LinkShare’s Pay-Per-Call technology this year as part of its search marketing campaigns for clients. The platform—which is purpose-built for the performance marketing industry--offers advanced search capabilities which allow publishers to track phone-based campaigns down to the keyword level, giving them detailed visibility to which keywords are driving calls to their advertisers.
“Using mainly mobile search for distribution, Clicks2Customers’ success with pay-per-call shows the power of including phone numbers in advertisements as well as the consumer’s preference to respond to mobile ads naturally by placing a phone call,” said Rob Duva, Chief Marketing Officer at RingRevenue. “We’re thrilled to be recognized with the LinkShare Golden Link Award. It is a true testament to the value that pay-per-call is delivering to the performance marketing industry.”
Advertisers and publishers interested in getting started with pay-per-call should visit: http://www.ringrevenue.com.
About RingRevenue, Inc.
RingRevenue tracks and manages calls even better than clicks, enabling affiliate networks and advertising agencies to track purchases made by phone. RingRevenue's patent-pending pay-per-call platform makes it easy for online and offline publishers to promote call-based campaigns through the leading affiliate networks, and the company's proprietary call quality processing engine ensures delivery of the highest-quality callers to advertisers. RingRevenue provides its pay-per-call platform to several leading affiliate networks and agencies. For more information about RingRevenue or to schedule a demo, please visit http://www.ringrevenue.com or call 866-943-6426.
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