RiseSmart-Sponsored Study Shows That Offering Outplacement Services Strengthens Recruitment Efforts

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Report by Aberdeen Group reveals that companies offering outplacement reap gains in engagement, recruitment cycle, cost per hire and generating referrals.

RiseSmart CEO Sanjay Sathe

RiseSmart CEO Sanjay Sathe said the Aberdeen Group study provides evidence that outplacement is more than just the "right thing to do." It's right for the bottom line, too.

Outplacement is a smart, strategic business investment for any employer that cares about its reputation in the market – and especially the talent market.

While companies have long used outplacement services to generate goodwill with departing employees, many HR managers may be surprised to learn that outplacement services also benefit employers in their recruitment efforts. A recently released study by Aberdeen Group, sponsored by RiseSmart, reveals that companies offering outplacement services achieve gains in engagement, recruitment cycle, cost per hire, and referrals.

The study, “Outplacement Builds Its Value on Engagement,” found that companies that use outplacement services are significantly more successful in their recruitment efforts than those that don’t. The report concluded that:

  •     Outplacement programs provide an advantage by maintaining or enhancing an employer’s reputation in the talent market;
  •     38 percent of companies offering outplacement programs reduced time to fill over the previous year, compared to 21 percent of others;
  •     32 percent of companies offering outplacement programs reduced cost per hire over the previous year, compared to 22 percent of others;
  •     Outplacement programs create higher levels of employee engagement, which in turn drive employee referrals of quality candidates.

“The Aberdeen Group study provides further evidence that outplacement is more than just the ‘right thing to do,’” said Sanjay Sathe, founder and CEO of RiseSmart. “It is a smart, strategic business investment for any employer that cares about its reputation in the market – and especially the talent market.”

The study is based on a survey of employers conducted by Aberdeen Group in May and June 2011. To download a free copy of the report for a limited time, visit http://bit.ly/AberdeenOutplacementReport.

About Aberdeen Group

Founded in 1988, Aberdeen Group is a full-service, multi-channel marketing services firm with deep expertise in developing technology-oriented, research-based marketing content. In 2006 Aberdeen was acquired by Harte-Hanks, one of the largest direct, database and digital marketing services providers worldwide. Aberdeen’s uniqueness – enabled by a team of 40 research analysts covering 14 industry-sector categories – is based on its ability to analyze both information and technology market dynamics to deliver a combination of strategic research and dynamic, research-oriented marketing content, all while exceeding each client’s project goals. Aberdeen has offices in Boston and London, Harte-Hanks has 24 U.S. locations and 13 around the world. For more information, visit http://www.aberdeen.com.

About RiseSmart

RiseSmart is a leading provider of next-generation outplacement solutions. The company leverages a cloud-based technology platform, proven methodologies, and one-on-one support to help employers with their workforce strategy, and displaced employees with their career strategy. RiseSmart drives significant ROI to organizations by offering affordable pricing while reducing unemployment insurance taxes and severance costs. RiseSmart has received a wide range of awards and recognition from organizations including the Golden Bridge Awards, the Momentum Index, Red Herring, the San Francisco Business Times, SiliconIndia, and the Silicon Valley/San Jose Business Journal, the Stevie Awards and TiE. For more information, visit http://www.RiseSmart.com.

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Scott Baradell
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