Rivet Hires Liz Robinson as SVP, Strategic Planning Director

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Rivet announced today that Liz Robinson has joined the agency as SVP, strategic planning director.

Liz has a broad base of business-building experience in areas such as traditional advertising, promotions, one-to-one marketing, research, and Intranet-based communications

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Rivet announced today that Liz Robinson has joined the agency as SVP, strategic planning director.

Robinson has over 20 years of planning experience, including a stint with Monsanto handling research analysis and insight direction. Her more recent planning experience includes leadership positions at Ogilvy Action, handling clients such as Unilever, Kraft and Quaker, and Saatchi & Saatchi X, where she focused on Shopper Marketing for clients like P&G, Nestle and Mead Johnson.

As strategic planning director for Rivet, Robinson will be based in Chicago and will manage the planning function for the entire network, including offices in St. Louis, San Francisco, New York and Toronto.

“Liz has a broad base of business-building experience in areas such as traditional advertising, promotions, one-to-one marketing, research, and Intranet-based communications,” said Managing Director Tom Hansen. “She’ll add a lot of value to our current clients and new prospects.”

A frequent writer and speaker on new product development and legal claim substantiation research, Robinson also is the past publisher and a contributing writer to the trade magazine New Product Sightings. She is also a contributing author for the published work, Developing New Food Products for a Changing Marketplace.

About Rivet
Rivet is a North American boutique agency that creatively fuses brand to action through a nimble collective of diverse talent intent on wiping out consumer apathy. Rivet’s capabilities span the full spectrum of advertising and marketing, including digital marketing, retail marketing, brand advertising and direct marketing. It has offices in Chicago, St. Louis, New York, San Francisco and Toronto. http://www.rivetglobal.com

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Phil Reid
Rivet
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