What we're really doing is continually gathering data about visitors and using it to deliver a targeted video message that gets a website visitor to be more engaged and take action. The more engaged website visitors are, the more likely they are to take action
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Fort Collins, CO (PRWEB) October 31, 2009
RIVWorks Inc. has announced today that it has made it easy to add Rich Interactive Video to websites and blogs. Rich Interactive Video or RIV allows a website owner to have a professional online spokesperson walk out on a website and engage the site visitor to take action. RIV is truly interactive: the RIV platform knows whether this is a first time visitor or a return visitor, and then RIV delivers "The Right Video at The Right Moment" with no special programming.
Put professional videos up on a site in minutes, not weeks. RIVWorks provides over 4000 professionally produced "Ready to Use Videos" to introduce, greet, help navigate and engage the site visitor.
RIVWorks also offers custom video. A website owner can use a RIV Actor, or even star in the video themselves. Custom video offers website owners a way to further drive home their brand while simultaneously driving higher conversions.
In addition, using the RIVWorks Campaign Manager, a service that is included free with all subscription plans, a website owner can create, schedule and modify video campaigns easily. Just select an actor, enter a website address, a starting date and time, and the suite of videos and selected actors will appear automatically.
Adding or changing headline text, images, buttons or any links in the video can be made with no special programing. In additions, RIVWorks real-time analytics track each campaign to show video impressions and click through rates to document increased conversions.
"What we're really doing is continually gathering data about visitors and using it to deliver a targeted video message that gets a website visitor to be more engaged and take action. The more engaged website visitors are, the more likely they are to take action," said Ty Ricker, Co-founder and VP of New Business Development at RIVWorks. Ricker goes on to explain that RIVWorks' library of over four thousand ready-to-use videos and the Campaign Management Tool is what separates them from others offering on-site video.
RIVWorks corporate headquarters are located in Fort Collins, CO. To learn how to increase conversions using professional ready-to-use video, visit rivworks.com