“The recent changes in the economy have transformed the way we work,”
Thousand Oaks, CA (PRWEB) May 23, 2013
The Design Thinking Conference organized by the Design Management Institute (DMI) will bring to the attention of design managers and leaders the challenges created by a world increasingly complex and always more connected.
Ravi Sawhney, CEO of RKS and Andreas Forsland, Senior Director of Brand at Citrix, are co-chairing the conference, and share the belief that the current changes impact all actors of the new economy, and that design leaders can help businesses and consumers navigate through these troubled waters. “The recent changes in the economy have transformed the way we work,” says Ravi Sawhney. ”When I founded RKS in 1980, we were extremely focused on industrial design - what we knew best and what we excelled at. Today, we cannot work in a vacuum anymore.” Over the years, RKS has expanded its expertise to research, strategy, service design and interaction to adapt to the changing landscape. “What hasn’t changed,” Sawhney continues, “is that you need to create amazing experiences that make people feel good about themselves.”
KOR water co-founders Eric Barnes and Paul Shustak have seen firsthand the effect of empowering users. Their iconic water bottle, launched in 2005, was adopted by a tribe of eco-conscious consumers that took it upon themselves to spread the message; a story they will share with the audience of the conference in their speech, “Design Everything. Products are Ephemeral; Brands are Forever.”
“When thinking about designing the next economy you have to scale back and understand the big picture, how things connect together and where they are headed to. That’s why highly recognized design thinkers such as Larry Keeley will be so valuable in giving us the high level view on our profession,” says Sawhney. To balance this deep thinking, a couple of author-lead workshops at the end of the two days will give a chance to find concrete applications for the design frameworks described in “Triumph of the Commons” by Brian Collins, and “Predictable Magic” co-authored by Deepa Prahalad.
“Regardless of which aspect of the economy you happen to be passionate or involved in, now is the time for design to help jump-start transformations where it matters,” Andreas Forsland concludes. “Let's connect the dots in Santa Monica and start designing the next economy.”
Full speaker lineup and registration details about DMI’s Design Thinking Conference can be found at http://www.dmi.org/dmi/html/conference/designthinking13/conference.htm.
RKS Design, Inc. is an innovation consulting firm delivering human-focused solutions with global impact. Founded in 1980, RKS utilizes design as a strategic tool advancing clients’ ability to focus on people’s needs and aspirations while creating sustainable business results and benefits to society. Working domestically and globally and having won over 150 major design awards, RKS credits Maslow and Campbell’s work as the foundation for its systematic and pragmatic set of frameworks, setting the stage for the creation of experiences that motivate and reward audiences.
Read more at http://www.rksdesign.com.
About The Design Management Institute
With a community of over 24,000 in more than 44 countries, the Design Management Institute – DMI is the international authority, resource and advocate on design management, and a thought leader in the areas of design management, design strategy, innovation and creative leadership.
To learn more about DMI please visit http://www.dmi.org/.