we are pushing the real-life applications of the tool while advancing the state of the art in creating new interactive experiences
BARCELONA, SPAIN (PRWEB) February 25, 2013
Rightware®, the leader in user interface (UI) design and implementation software, and Imagination Technologies, a leading multimedia and communications technologies company, are collaborating with the innovation consulting firm RKS to demonstrate the next-generation of graphical user interfaces developed to show off the power of the Kanzi UI solution and the power of Imagination’s PowerVR™ graphics technology.
This new demo is the first to fully leverage the capabilities of the Kanzi Studio. The demo is running on Imagination’s PowerVR Series6 technology featuring fully integrated multimedia hardware acceleration. Demonstrations of the “Let’s Get Away” demo powered by Rightware’s Kanzi UI solution and Imagination’s PowerVR Series6 GPU technology will be on display at Imagination’s stand at MWC, Hall 7 #I110, and Rightware’s stand, Hall 5 #5E90.
The demo is also the first design that Rightware has developed in partnership with the leading strategic design agency, RKS. The two companies announced that they had formed strategic partnership in Interactive Design for new and emerging market including entertainment, tablets, smart TVs and other embedded verticals.
”RKS sees Kanzi as being a significant opportunity to advance user interaction,” stated Ravi Sawhney, founder and CEO of RKS. “By combining forces with Rightware, we are pushing the real-life applications of the tool while advancing the state of the art in creating new interactive experiences.”
“We are extremely pleased to be able to present our new UI demo at MWC with Imagination Technology,” stated Tero Sarkkinen, President of Rightware. “Over the last two months we have presented and demonstrated our Kanzi UI solution to a number of partners and customers, as well as several press and analysts, and have received very strong and positive feedback. This demonstration is a radical departure from anything currently on the market for UIs.”
Kanzi solution consists of a powerful Kanzi Studio, a UI content creation tool, with a resource efficient cross platform graphics and user interface runtime, Kanzi Engine, in one complete package. This is a complete solution for rapid creation and immediate deployment of advanced 2D and 3D graphical user interfaces for mobile phones, tablets, automotive, set-top-box, smart TV, and other embedded devices.
”Kanzi is a powerful enabling technology for creating advanced UIs in the mobile and tablet markets,” said Tony King-Smith, Executive Vice President, Marketing at Imagination Technologies. “When utilizing the advanced features of PowerVR Series6 GPUs, consumers are able to get a mobile experience that is generally associated with advanced desktops or games consoles. Those that visit our booth will see first hand the exceptional user experiences and innovation unleashed by Kanzi on PowerVR-based platforms.”
PowerVR graphics IP cores lead the market for graphics acceleration for gaming, user interfaces, personal navigation and multimedia browsing in mobile phones.
“Imagination has a long legacy of delivering advanced graphical intellectual property, which has had an impact in the mobile and tablet market. Their technology has played a key role in driving, not just the take up of graphical applications, such as games and location-based services, but also the graphical user interfaces that manage those applications,” stated Sarkkinen. “We are thrilled to be working with Imagination by providing the User Interface software technology to demonstrate the power of the Imagination’s latest PowerVR Series6 GPUs.
Enclosed: Let's get away app video demo on Youtube http://youtu.be/RA1-XzGso4g
About Imagination Technologies
Imagination Technologies - a global leader in multimedia and communication technologies - creates and licenses market-leading processor solutions for graphics, video, and display, embedded processing, multi-standard communications and connectivity, and cross-platform V.VoIP & VoLTE. These silicon and software intellectual property (IP) solutions for systems-on-chip (SoC) are complemented by an extensive portfolio of software drivers, developer tools and extensive market and technology-focused ecosystems. Target markets include mobile phone and multimedia, connected home consumer, mobile and tablet computing, in-car electronics, telecoms, health, smart energy and connected sensors and controllers. Imagination's licensees include many of the world's leading semiconductor, network operator and electronics OEM/ODM companies. Corporate headquarters are located in the United Kingdom, with sales and R&D offices worldwide. See: http://www.imgtec.com
Rightware® is the market leader in advanced User Interface technology, serving mobile, automotive and other embedded industries with its Kanzi® solution for rapid user interface design and deployment. Rightware also develops industry leading system performance analysis tools and its renowned product portfolio includes the Basemark™ product family for various benchmarking purposes, including industry standard benchmarks for OpenGL ES, OpenVG, OpenCL, Android, Linux, and Windows Mobile performance measurement. Rightware is headquartered in Espoo, Finland and has offices in Saratoga, CA, Shanghai and Munich. More information: http://www.rightware.com
RKS is a California-based innovation consulting firm delivering human-focused solutions with global impact. Founded in 1980, RKS utilizes design as a strategic tool advancing client’s ability to focus on people’s needs and aspirations while creating sustainable business results and benefits to society. Working domestically and globally and having won over 150 major design awards, RKS credits Maslow and Campbell’s work as the foundation for its systematic and pragmatic set of frameworks, setting the stage for the creation of experiences that motivate and reward audiences. More about RKS: http://www.rksdesign.com/
Rightware and Kanzi are trademarks or registered trademarks solely owned and controlled by Rightware Oy and are protected by applicable trademark law, and may not be used to any extent without the express prior written consent of Rightware Oy in each instance. Other product and company names mentioned herein may be the trademarks of their respective owners.
Rightware Contact: Ville Ilves / +358-45-1234-026 // ville.ilves(at)rightware(dot)com
Rightware PR Contact: Erica Lee StrategicLee / +1-415-359-7322 // erica(at)strategiclee(dot)com
Imagination Contact: David Harold / +44 (0)1923 260 511 // david.harold(at)imgtec(dot)com
RKS Contact: Julie CALDERINI / +1 805 370 1200 (x117) // julie(at)rksdesign(dot)com