Newly launched family health initiative and expanded online catalog aim to make people healthier by implementing small, gradual changes in lifestyle to yield big results.
Mount Laurel, NJ, (Vocus) June 7, 2010
Robard Corporation formally announced today the launch of Healthy Family’s Create Healthy Futures, a new approach to dieting that not only improves the quality of life for the individual dieter, but increases the health benefits for the entire family. In addition, Robard has also launched an expanded online product catalog, located at http://www.robard.com/catalog, to help families, healthcare professionals, and dieters get comprehensive information on the company’s high quality nutrition products.
Obesity is an epidemic of mounting proportions. The World Health Organization reports that, “Globally, there are more than 1 billion overweight adults, at least 300 million of them clinically obese.” As a nation, we are on a mission to combat obesity. The emergence of the NFL’s Play 60 program and Michelle Obama’s Let’s Move campaign have made headlines by focusing on giving parents the tools they need to keep their families healthy, helping individuals to identify manageable choices to fit their schedules, and by making healthy choices an affordable option for all. Robard understands the goal of these programs: to make people healthier.
To that end, Robard is excited to announce a new approach to help weight management professionals grow their businesses and for impacting the quality of life of dieters and their entire family: Healthy Family’s Create Healthy Futures. Focusing on promoting small, gradual changes in lifestyle to yield big results, the goal is to teach family members of dieters to simply substitute less nutritious options with a nutritious treat. For example, they can substitute Robard’s healthy high protein snacks and bars for unhealthy snacks such as donuts, potato chips, and candy bars. This simple replacement cuts calories and fat, increases satiety between meals, boosts energy for tackling the entire family’s hectic daily routines, and provides a foundation so the entire family can lead longer, happier and healthier lives together.
The initiative serves a threefold purpose:
1. The dieter’s family becomes a support system rather than a barrier to success. The dieter loses more weight and stays on the program longer.
2. Provides healthy alternatives for children, spouses, and elderly parents of current dieters, and delivers the advantages of satiety and added energy for each family member.
3. With minimal extra work, healthcare professionals in the weight loss field will see better dieter retention, increased product sales, and practice revenues.
Meanwhile, Robard has also greatly expanded its online product catalog, found at http://www.robard.com/catalog, so dieters, healthcare professionals, and families can find precisely what nutritional products and information they need, quickly. New features include:
- An intuitive search feature that recommends products and keywords as you type
- The ability to filter items by dietary restrictions — aspartame, gluten, kosher, and wheat — and search by product features — meal replacements, fiber, flavors and more.
- A suggestive list of products you may be interested in based upon your search result.
These new features, along with full color pictures, nutritional and dietary information, and a list of ingredients for each product, will be a great resource for learning how to add the quality nutrition and product variety to satisfy dieters, their families, and the product needs of healthcare professionals. It is the one stop source to find out product information and recommendations, top sellers, and to stay up-to-date on the newest products Robard has to offer.
About Robard Corporation:
Since 1976, Robard Corporation integrates scientific research with market vision to research, design and develop comprehensive weight management programs and nutritional products that enable its business partners to deliver high-quality, life-changing care to their consumers.
Robard’s business development team works directly with their customers to grow their businesses, providing business planning, marketing solutions and operational support to national corporations, hospital networks, physician practices, medical weight loss clinics, surgical facilities, and others.
Robard’s team of food scientists, nutritionists and behaviorists stay at the forefront of innovation to develop products and programs, resulting in over 100 delicious nutritional products.
Robard Corporation is a subsidiary of Food Sciences Corporation.