Marketing Expert Robin Samora’s New Article Teaches Entrepreneurs How to “Work a Room” Without Being There

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Boston-based marketing, PR and branding expert Robin Samora offers four powerful and practical tips to help entrepreneurs successfully network from a distance, and reap rewards far beyond their expectations.

Boston PR, branding and promotions, brand ambassadors, PR and Brand Expert Robin Samora

PR and Brand Expert Robin Samora

With preparation and focus, entrepreneurs can find that `working a room’ without being there isn’t just possible, but it can be easy, fun and exceptionally rewarding.

Entrepreneurs with hectic schedules that force them to miss out on attending key industry conferences, shows, workshops, and other potentially lucrative network events until the last day, can now read marketing, PR and branding expert Robin Samora’s new article and discover how to successfully “work a room” – without even being there.

“In-person networking from a distance seems like an oxymoron, but armed with a few insider tips and secrets, it can be done,” commented Samora, who is Principal of Robin Samora Inc., a Boston PR, branding and promotions firm that works with corporations, authors, entrepreneurs and experts nationwide. “I’ve personally used these tips, and they really work.”

Samora advises entrepreneurs who want to network from a distance to follow four practical tips:

1. Do some homework: find out who’s organizing the event, reach out via email, social media or phone, offer something of value -- even something as simple as a restaurant recommendation. Entrepreneurs want to be remembered and recognized when they show up on the event’s last day.

2. Connect with speakers: reach out to keynote and other speakers via email or social media, offer feedback on their recent work – such as their last article, blog post, book, and so on. Entrepreneurs want these key people to know that they’ll be attending the event.

3. Get ready to talk: at the event, entrepreneurs should find the above-targeted speaker(s), and reference the recent conversation. While coming across as a “fan” is fine, they shouldn’t be shy to provide some constructive feedback. Experts are surprisingly receptive to considerate feedback, and the insight could be the most valuable thing they remember from the entire event.

4. Own the Q&A session: attend targeted speaker(s) Q&A session – which is often held on the last day of an event – and be prepared with intelligent, thought-provoking questions. Without “stealing focus,” entrepreneurs should also be sure to get their name and brand out along with their question, so that everyone remembers both the question and, even more importantly, the questioner.

Along the way, Samora also reminds entrepreneurs to have a professional, high-resolution photo within their social media profiles, so that they can be instantly recognized at the event.

“Ultimately,” added Samora, “with preparation and focus, entrepreneurs can find that `working a room’ without being there isn’t just possible, but it can be easy, fun and exceptionally rewarding.”

Entrepreneurs can read Samora’s full article on her firm’s website at: http://www.robinsamora.com/2013/01/how-to-work-a-room-without-being-there.

For more information or media inquiries, contact Robin Samora at (617) 921-3448 or Robin(at)RobinSamoraInc(dot)com.

About Robin Samora Inc.

Telling a story is personal. Sharing it is an art. Technology makes it global. Robin Samora Inc., a Boston based PR, branding and promotions firm blends all three to take its clients’ businesses and brands to the next level. With clients like Comcast, WBZ-TV and Blue Man Group, and a roster of authors, entrepreneurs and experts nationwide, the firm prides itself on being a “Promotional GPS” that takes its clients’ brands where they want to go to be seen, heard, engaged and remembered. With over two decades of experience, the firm is as comfortable on major media highways as it is on out-of-the-way niche back roads. Learn more at http://www.RobinSamoraInc.com.

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