(Vocus/PRWEB) February 22, 2011
New York, NY - Rivalspot Sports Entertainment, the revolutionary online portal that allows console gamers to go head-to-head at today’s hottest sports titles on the PlayStation3 & Xbox 360 – and play for cash, is pleased to announce its partnership with Rob Kardashian, the co-star of E!’s hit reality show Keeping Up with the Kardashians, as the official Brand Ambassador. As spokesperson, Rob will play a pivotal role enhancing Rivalspot’s aspiration value through his association in presenting the brand, the gaming lifestyle and promotional activities.
The company, with Rob’s endorsement, will convey that Rivalspot’s safe online environment is the top choice of gamers worldwide. Using proprietary tools, Rivalspot.com lets gamers challenge and compete against each other, and after the games’ scores are reported back, the money is paid out to the winner. Rivalspot’s peer-to-peer review system, money-back guarantee policy, and best-in-class customer service ensures a superior customer experience.
A national marketing campaign in North America featuring Rob Kardashian is planned for 2011. The first commercial advertisements with Rob are slated to run in the U.S. in the first quarter of 2011. The campaign also will include social media, print and online components.
Rob is scheduled to make several appearances on behalf of Rivalspot in the coming year, including the planned launch event. Rob will also be participating in Rivalspot video game tournaments & leagues, and challenging other celebrity personalities & sports athletes at console video games through Rivalspot.
“Gaming is no longer seen as an activity for geeks in their bedrooms,” said Rob Kardashian. “It’s now a social activity. Rivalspot opens the lifestyle up to the masses, allowing me to face off against friends whether in the next town or a different country. I can challenge friends to the most intense multi-leveled game tournaments, and then clean out their bank accounts.”
Announcing Rob Kardashian as the brand ambassador, Michael Diep, president of Rivalspot Entertainment said “We are looking forward to working with Rob to build awareness of Rivalspot in North America. Our community is built upon users that are true enthusiasts and with Rob’s dedication to the gaming lifestyle, we could not be more thrilled to have his unsurpassed gaming skills and recognition to represent our brand.”
For more information on Rivalspot, please go to Rivalspot.com.