A few years ago I photographed a busker in Dublin. Above his collecting basket on a piece of cardboard in felt tip pen, he had written, No. Music. No. Life. I was touched by that slogan.
(PRWeb UK) November 2, 2010
Rock photography specialist Rockarchive has taken a creative approach to spreading the word about its archive of over 700 rock n roll images by creating a music video entitled No. Music. No. Life. which showcases work from some of the world’s best rock photographers.
Inspiration for the Rockarchive video title struck in an unusual place, as producer and founder of Rockarchive, Jill Furmanovsky explains:
“A few years ago I photographed a busker in Dublin. Above his collecting basket on a piece of cardboard in felt tip pen, he had written, No. Music. No. Life. I was touched by that slogan. It summed up my feelings on the role rock music has played in my life, and it became the theme in my head when Rockarchive commissioned its first promo video.”
With a host of fantastic images to choose from with legendary subjects ranging from Bob Dylan and the Beatles to Dizzee Rascal and Florence and the Machine, the Rockarchive team embarked on the difficult task of selecting the perfect track to bring its rock photography to life.
When it came time to drawing up a shortlist of possible musicians, Jill was clear that she wanted a band that could offer raw rock and roll energy. Having recently launched the Contemporary Collection containing images that capture the vibrancy of the current live music scene, Rockarchive decided that an up and coming band would best reflect the intensity of live music. Jill soon realised that she had already seen the perfect band and commented;
“When Hedoniacs crossed my path early in 2010, I was particularly taken by their track Free. It begins innocently enough, but when its power kicks in it becomes an intense burst of energy and I knew combined with the slogan-like lyrics this would work brilliantly with the pictures.”
London-based band Hedoniacs were so pleased to be invited to provide a soundtrack to the images of Rockarchive that they offered to give fans of the video a free download of the track Free available on the band's website http://www.hedoniacs.com
The video, directed by Furmanovsky and edited by Bernadene Varty, opens with a montage of iconic images and slogans that gather pace as the music builds. A winking Iggy Pop by Mick Rock precedes Jimi Hendrix’s incomparable smile and riveting stare by Barrie Wentzell by Gered Mankowitz respectively. The visual mayhem continues as the song, interlaced with ecstatic audience shots, takes you on the fastest musical ride since The Ramones’ Hey Ho Let's Go!
NO MUSIC. NO LIFE. scream the punk slogans, a fitting mantra for rock musicians, rock fans and rock photographers alike.
So Rockarchive love the Hedoniacs, and for proof visit http://www.rockarchive.com and view the video. Remember you heard it here first.
Notes to Editor:
For more information, comment or images please contact Lotte Mahon at The Vine hello(at)thevinemarketing(dot)com / 01326 218414
NO MUSIC. NO LIFE
1’25” second promo for Rockarchive.com
Featuring the track ‘Free’ by Hedoniacs (available as a free download from http://www.hedoniacs.com)
Rockarchive.com publishes fine art prints of rock & roll images in small editions. Many of the world’s best rock photographers are contributors. The company has been in existence since1998 but not enough people know about us, which is why we made this video.
An image of Jill circa 1974 with her camera looking star-struck (taken by Ray Stevenson) can be seen in the video.
Bernadene Varty lives and works in Durban, South Africa which has personal significance to Jill who was born in Zimbabwe and discovered the Beatles and rock n roll after moving to the UK in the mid sixties. Although the collaborators have never met in person they have enjoyed working together virtually and are both thrilled with the results.
Hope you enjoy NO MUSIC. NO LIFE. Please pass it on!
List of photographers with images in Rockarchive’s promo video: NO MUSIC. NO LIFE.
Lex Van Rossen
Johnny Dewe Mathews