Rockland County Florist Blooms With More Marketing

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A local Chestnut Ridge florist understands the value of increasing their online presence and recently took on the professionals at Route 72 Systems to help them lead the way.

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A. Dykstra Florist and Greenhouse, a family owned Rockland County florist, has been in business for over 50 years and still one of the most recognized names in Rockland County for delivering the most beautiful floral arrangements that come with a hug! "My father made it a point to know every customer we had and we continue that tradition as much as possible today", states Mary Ellen Dykstra, owner of A. Dykstra Florist and Greenhouse. She goes on to say, "With the internet, the prevalence of order gatherers as I like to call them, makes it much harder for local florists like myself to compete."

Due to the large national chains being able to market more aggressively and take orders online basically put a lot of pressure on smaller shops like Mary Ellen's to compete. In order to make it a more level playing field, she needed to procure the services of a company that had a reputation for results and she found this in Route 72 Systems. "Mary Ellen has all the fundamental elements necessary to do well online but she didn't know where to begin as the amount of information out there can be overwhelming", states Mark Ramos, SEO Director of Route 72 Systems. "When the internet came along, Mary Ellen did what the floral industry told her to do but the results have become less and less over the years, which we're going to change", Ramos says.

The Route 72 Systems team has just recently re-optimized both of Dykstra's current websites ( and with plans for another one to be built to help generate more leads. The florist has already seen a change in important keyword rankings and looks forward to even more success. A strong social media plan is also in the works and will be implemented before summer's end.

About Route 72 Systems

Having been in the email data aggregation business space for over 15 years, James Alamia originally created his company to service clients looking to purchase email address lists. As technology keeps improving and clients needs have become sophisticated, Alamia and his team consistently develops new products and services to assist online marketers in various niche verticals. Because of this, even in the most difficult markets, it is not difficult for them to setup a targeted online marketing campaign that will get results.

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Jim Alamia
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