I Will Not Be Bought is about being aware of the power of advertising. I show students ‘the truth’ about the food that is most heavily advertised—fat, salt and sugar—which is why companies that sell unhealthy foods have to work so hard to sell it.
New York (Vocus) May 20, 2010 —
The New York City-based Rockstar Nutritionist Jill Jayne is coming to Wellesley to perform her live nutrition rock show I Will Not Be Bought for Dana Hall School students Friday, May 28 from 2:15-3:30 PM. I Will Not Be Bought is an interactive, music-based performance focusing on the influence of advertising on body image, nutrition, substance abuse and peer pressure for middle and high school students.
“I believe in empowering young people to take ownership of their bodies and the choices they make for it,” says Jayne, a Registered Dietitian (RD) and accomplished musician. “I Will Not Be Bought is about being aware of the power of advertising. I show students ‘the truth’ about the food that is most heavily advertised—fat, salt and sugar—which is why companies that sell unhealthy foods have to work so hard to sell it. Rock music is the perfect analogy for independent thinking.”
I Will Not Be Bought is a live show and an online community for teens to ask nutrition questions, respond to despicable advertisements and submit their own stories of personal triumph. Jill and her band transform these stories into song that are then made available for free download through the website. I Will Not Be Bought is a production of Note to Health, Jill’s company that specializes in creating and delivering interactive media about health to kids and families. Jill’s programs have reached over 100,000 kids nationwide over the last four years. Through her work, Jill has established herself as an expert in creating and delivering interactive media about health with appearances at regional and national conferences, and featured in news outlets across the country, including Alternative Press, Today's Dietitian, NPR, The Washington Post, and PBS.
Both the music and interactive show address an urgent need to connect with young people when it comes to overall health, exercise and nutrition. Nationwide, 17 percent of kids age 12-17 are obese (BMI over the 95th percentile) and only one out of three kids meet basic fitness requirements. A new study by the Kaiser Family Foundation reveals that 8- to 18-year-olds spend 7½ hours using entertainment media across a typical day. When considering “media multitasking” (using more than one medium at a time), youth are packing in 10 hours and 45 minutes of media into those 7½ hours. During this time they witness over 40,000 commercials per year, most of which encourage them to remain inactive and continue consuming. With all the noise, today’s media-savvy teens have become increasingly difficult to reach. But creator Jill Jayne turns the media machine normally used to sell junk food into a powerful tool for teaching healthy habits.
About the Rockstar Nutritionist
Note to Health, led by the Rockstar Nutritionist Jill Jayne, is a New York City-based company specializing in age-appropriate, interactive multimedia productions designed to teach kids about health. Note to Health currently offers three different nutrition education and entertainment productions: Jump with Jill, I Will Not Be Bought, and Jill & Jam. Jump with Jill is a live rock concert that teaches elementary students about nutrition through music. I Will Not Be Bought is an interactive, music-based performance for middle and high school students with a focus on the influence of advertising on body image and nutrition. Jill & Jam is a live, interactive show that gets preschoolers singing and dancing their way to healthier habits. Jill, President and Creative Director of Note to Health, is a musician and registered dietitian (RD) with a master’s degree in nutrition education from Columbia University, and a bachelor's degree in nutrition and theater from Penn State University.
For more information on I Will Not Be Bought, visit http://www.iwillnotbebought.com. To schedule an interview with Jill, contact Alison Barkman at alison(at)jumpwithjill(dot)com or (516) 220-9320.