There is a lot that businesses and membership organizations can do during the online community planning process to shape the return on their investment.
Mesa, Arizona (PRWEB) January 22, 2013
Even in 2013, many companies struggle to see a clear line between their online community strategy and the return on their investment.
Though social business professionals in the trenches buy into the potential for a substantial ROI, educating the range of departments that are going to be using the private social network to engage customers, partners, and other groups within the company, lining up the right people and resources, and taking the appropriate steps throughout the online community planning process are a challenge.
To help businesses, user groups, and nonprofit membership organizations recognize and plan to achieve measurable business results through their online customer or member communities, Socious has teamed up with Richard Millington of the online community consultancy and training provider, FeverBee, to bring you a unique online event entitled, Unleashing the ROI of Online Customer Communities.
This 60-minute webinar will offer real-life perspectives, proven strategies, and actionable tips to businesspeople planning an online customer community to bring employees, customers, and partners together for the long-term success of their customers.
“Rich is a trusted partner in the social business arena and his approach to successful online communities aligns with our commitment to delivering the most useful online community software for businesses and membership organizations,” said Joshua Paul, Director of Strategy at Socious.
This free educational event will feature lessons from FeverBee’s online community management training program, the world’s first professional community management course, as well as tips from Richard Millington’s new book, Buzzing Communities: How to Build Bigger, Better, and More Active Online Communities.
Paul continued, “Organizations don’t have to begin diagnosing and treating their online community’s problems after it is launched. There is a lot that they can do during the online community planning process to shape the return on their investment.”
The webinar will take place on January 24, 2013 at 1 p.m. ET US. Business and membership professionals can register for Unleashing the ROI of Online Customer Communities at http://socious.com/customer-engagement-videos/.
Founded in 2002, Socious (socious.com) offers the industry’s most complete online community software to large and mid-sized businesses, associations, and user groups. The Socious platform includes private social networking, customer communication tools, advanced segmentation, forums, collaboration tools, and a full mobile platform to help organizations increase sales, retention, and member engagement. Take an online tour of Socious online community software.
About FeverBee & Richard Millington
Richard is the Founder and Managing Director of FeverBee (feverbee.com). Richard’s blog, FeverBee is ranked amongst the top 10 UK marketing blogs and is widely cited as best practice in helping organizations around the world improve their community efforts. Richard is the author of the highly acclaimed, Online Community Manifesto, The Proven Path eBook and the new book, Buzzing Communities; How To Build Bigger, Better, And More Active Online Communities.