Luxury Watch Brand Rolex Releases New Line at BaselWorld 2012.

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Top Swiss Watch Luxury Brand Rolex Introduced a diverse collection of innovative designer watches in its renowned Oyster collection at BaselWorld 2012.

Rolex Luxury Watch

Rolex Among the Trusted Brands of Luxury

Year after year Rolex has pushed the limits of innovation, design and craftsmanship. This event proved it again.

Rolex impresses the crowds and top luxury watch designers at Basel 2012All of these cutting edge timepieces released by Rolex demonstrate new essential concepts: invention, new functions and groundbreaking design.

The Sky-Dweller; progression combined with continuity, in three legendary models from the brand's most recent technological and aesthetic developments the Submariner, the Yacht-Master and the Datejust II; and imagination, with models enhanced by sophisticated gem settings and modern jewelled dials _ the Cosmograph Daytona, the Datejust, the Datejust Lady 31, the Lady-Datejust, the Day-Date and the Day-Date II.

The Oyster Perpetual Sky-Dweller is developed with world travellers in mind with a dual time zone and 24-hour display. It is loaded with an annual calendar that routinely adjusts the date at the end of months with thirty and thirty-one days as well as a functional interface for setting the watch: the patented rotatable ring command bezel. The 42mm case houses the completely new calibre 9001 with a 72-hour power reserve, and is offered in 18-carat yellow, white or rose gold.

The archetype of the divers' watch, the Oyster Perpetual Submariner is now loaded with a black ceramic Cerachrom bezel inlay, a dial with full-size Chromalight hour markers and hands for extraordinary legibility in the dark, and a 40mm case in corrosion-resistant stainless steel. It is fitted with a new solid-link oyster bracelet with an oysterlock safety clasp enabling adjustment for comfortable wear over a scuba diving suit. Its calibre 3130 is now outfitted with a paramagnetic blue Parachrom hairspring.

The new 40mm Oyster Perpetual Yacht-Master in Rolesium, a blend of steel and platinum, is an ultimate watch for sailing aficionados. Sporting a navy blue dial, the watch comes with a bidirectional rotatable bezel in platinum with elevated numerals. The Chromalight display ensures remarkable legibility in the dark. It features a case in stainless steel on an oyster bracelet with an oysterlock safety clasp.

The Oyster Perpetual Datejust II is readily available for the first time in an all-steel version with a smooth bezel. With its 41mm case, the date is magnified by a crystal cyclops lens. This latest version is equipped with an oyster bracelet and a new silver-colour dial with large luminescent hour markers.

A stylish feminine variation, the new 36mm Oyster Perpetual Datejust, in 18-carat Everose gold contains a black lacquer dial with a fashionable motif set with two hundred sixty two diamonds. Its bezel is set with 60 baguette-cut diamonds, and 120 brilliant-cut diamonds around the edge.

The jeweled model of the Oyster Perpetual Cosmograph Daytona in 18-carat yellow or white gold has its bezel completely set with sapphires in rainbow colors. The lugs and crown guard of the case are arranged with sparkling diamonds. The black lacquer dial is decorated with diamond-set hour markers and gold crystal counters.

Lastly, an array of women's luxury watches enhanced with new gem-set dials: hour markers with baguette-cut rubies at six and nine o'clock on the 36mm Oyster Perpetual Day-Date model; or similar hour markers on the 41mm Oyster Perpetual Day-Date II with a bezel set with baguette-cut diamonds; and rubies again on gem-set ladies' models, such as the 26mm Oyster Perpetual Lady-Datejust in yellow gold; or on the 31mm Oyster Perpetual Datejust Lady 31 whose dial encased by a bezel brilliantly set with 48 brilliant-cut diamonds, has a large 6 and 9, each set with sixteen rubies.

Located in Geneva, Rolex is a premier brand in the Swiss watch industry. Rolex has been a leader in the progression of the wristwatch since as early as 1905, with a record of major watchmaking technology, such as the Oyster, the very first waterproof wristwatch, born in 1926, and the Perpetual rotor self-winding mechanism, released in 1931. Rolex has registered more than 400 patents in the course of its history.

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