Rolex Watches Thrive on Federer’s Wimbledon Championship

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Swiss Wrist, an online retailer of pre-owned Rolex watches is riding the wave of Rolex sponsored Roger Federer, who recently took home the 2012 Wimbledon championship trophy.

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With all this hype about Rolex watches, people are searching online to find Rolexes that will allow them to emulate the tennis superstar.

Using his seemingly God-given talents and steely demeanor, the thirty-year-old tennis superstar recently bested several rounds of competition (including favorite Novak Djokovic) to capture the 2012 Wimbledon championship. As he prepared to move to center stage to hoist the trophy after the match, the camera caught him shifting through his tennis bag to place one of his Rolex watches on his wrist. The watch in question, an Oyster Perpetual Platinum, featured a rose gold president’s bracelet and black dial with ruby and diamond inlays, and looked dazzling next to the gigantic Wimbledon cup as pictures flashed left and right. Statistics say that close to seventeen million people watched Federer as he took down the local British favorite Andy Murray and hoisted the cup. Is that real-time advertising or what?

As the most celebrated athlete sponsored by Rolex watches, Federer gets paid big money for performances like these. And no one’s talking about tennis. Back in 2006, Rolex paid for Federer’s loyalty with a contract of close to 10 million pounds. Now the Swiss watchmaker, already one of the world’s most recognizable labels and a leader in company branding, is reaping the benefits of additional press. But the increased exposure has paved the way for success among other companies as well. Swiss-Wrist, which specializes in the retail of online, pre-owned Rolex watches, has seen a jump in sales recently as well and is thankful for the increased exposure afforded by the tournament champion. “We’re lucky to be associated with such a great name and a great product,” says CEO Austin Peterson. “We want to offer a big congratulations to Mr. Federer for what he’s accomplished.”

With all this hype about Rolex watches, people are searching online to find Rolexes that will allow them to emulate the tennis superstar. While his cool manner and piercing gaze are difficult to find for sale, Swiss-Wrist supplies customers with the next best option- Rolexes at a fraction of the cost with the same quality of the originals. The website offers all kinds of pre-owned Rolex models from the Submariner to Federer’s favorite- the Oyster Perpetual. People can log on today to see great deals for the products they’ve always wanted.

ITC is a high-end Internet Marketing firm ranked in the top 1% of their industry. ITC prides itself on being the firm handling the new Swiss Wrist online marketing efforts.

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Ashkan Sobhe
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