Wolfgang's Vault and The Original Retro Brand Introduce "The Roots of Rock" Clothing Line

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The new designer apparel collection will celebrate some of the greatest art, moments and music in rock history.

Wolfgang's Vault and The Original Retro Brand have joined forces to create and launch an exclusive design portfolio called "The Roots of Rock." This collection will feature interpretations of the iconic imagery of the greatest music, moments and venues from the past five decades of rock. The line of vintage-inspired men's and women's apparel will be in stores in the Fall of 2009.

Wolfgang's Vault is known for its iconic rock imagery and vast catalog of live music recordings. The poster art owned by Wolfgang's Vault represents historic, often hand-rendered colorful and stylized artwork originally created to promote concert events since 1965. This collection of poster art was the inspiration from which the companies have created the "Roots of Rock" designs.

Eric Johnson, President and COO of Wolfgang's Vault said: "We are incredibly excited to be working with The Original Retro Brand to launch these new products. The quality of their team and their past success made them a perfect partner for us. This line will create a collection of wearable art that we hope will appeal to music fans of all ages."

"Wolfgang's Vault's imagery is remarkable," says Marc Herman, CEO of The Original Retro Brand. "The blend of timeless art with legendary rock and roll history is unparalleled. The "Roots of Rock" collection provides the ideal opportunity to use our luxury retro apparel as canvases for these tremendous graphics. We have searched for the right music property for quite some time, and have finally found the perfect fit."

About The Original Retro Brand
The Original Retro Brand ("ORB") is a privately held company founded in January 2007 by apparel industry veterans of 25 years, Marc Herman and Rick Schwartz. The company is a high-end sportswear company for men, women, boys and girls, based in the historic Fashion District in downtown Los Angeles, California. The Original Retro Brand designs and manufactures collections with leading sports entities including The College Vault and over 150 major universities with the Collegiate Licensing Company, National Hockey League, Minor League Baseball, Indianapolis Motor Speedway and the Harlem Globetrotters. ORB has also developed an extensive non-sports selection, including the well-known cartoon brands of Rocky and Bullwinkle, Whatever it Takes celebrity art collection, Retro Chevron Gasoline Art, and now the launch of Wolfgang Vault's "Roots of Rock".
The Original Retro Brand manages brands in apparel categories through select high-end department stores and premium boutiques nationwide, including Nordstrom, Saks Fifth Avenue, Bloomingdale's, Dillard's and Fred Segal. Further information is available at http://www.originalretrobrand.com

About Wolfgang's Vault:
Wolfgang's Vault is the online destination for live music and the world's largest collection dedicated to live concert recordings and vintage music memorabilia. What began in 2003 with the personal archives of famed promoter Bill Graham now includes 12 different archives. Music fans find free music streaming online here with thousands of concert recordings from the last 50 years, digital downloads, as well as vintage rock posters, rock photos and vintage concert t-shirts available for purchase "Where Live Music Lives."TM http://www.wolfgangsvault.com


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