Rain Bird's 'Rose Parade Minute' Gives Rose Parade Fans a Behind-the-Scenes Look at the Making of Its 2009 Rose Parade Entry, Entertaining Expedition : YouTube Web Video Series Profiles the People, Personalities and Float Decorating Activities of a 13-Time Rose Parade Participant

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Rain Bird, the leading manufacturer and provider of irrigation products and services, is giving Rose Parade fans a ‘real time’ behind-the-scenes look at the making of its 2009 Rose Parade float entry, Entertaining Expedition, through Rain Bird’s Rose Parade Minute video series. The regular series, available on Rain Bird’s YouTube page (http://www.youtube.com/rainbirdcorp), will chronicle the seldom seen side of the Rose Parade by focusing on the personalities and activities that make Rose Parade Decorators’ Week an experience like none other.

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The parade itself is the culmination of all the long days and nights spent by Rain Bird volunteers transforming a barren structure into a work of art during the week leading up to parade day

"The parade itself is the culmination of all the long days and nights spent by Rain Bird volunteers transforming a barren structure into a work of art during the week leading up to parade day," said Rain Bird's Director of Corporate Marketing, Dave Johnson. "This web video series aims to give Rose Parade fans the opportunity to learn more about the float preparation process and meet the people who make the New Year's Day parade a magnificent tradition each year."

The exclusive video series will provide viewers with daily glimpses of the behind-the-scenes action of Rose Parade float decorating as thousands of volunteers feverishly race to finish each float in time for the 120th Tournament of Roses Parade on January 1, 2009. Capturing all the excitement of Rose Parade preparation – from the placing of the first flowers to the start of the parade – the week-long (December 26 – January 1, 2009) series brings viewers up close and personal with the story behind the world's most spectacular parade and features onsite interviews with float builders, volunteer decorators, float drivers, designers, the 2009 Tournament of Roses Queen and Court as well as animal expert Jack Hanna, as he prepares to ride on Rain Bird's float for the 11th consecutive year.

ABOUT RAIN BIRD CORPORATION

Based in Azusa, Calif., Rain Bird Corporation is the leading manufacturer and provider of irrigation products and services. Since its beginnings in 1933, Rain Bird has offered the industry's broadest range of irrigation products for farms, golf courses, sports arenas, commercial developments and homes in more than 130 countries around the world. Rain Bird has been awarded more than 130 patents, including the first in 1935 for the impact sprinkler. Rain Bird and The Intelligent Use of Water™ is about using water wisely. Its commitment extends beyond products to education, training and services for the industry and the community. Rain Bird maintains state-of-the-art manufacturing assembly facilities in the United States, France, Sweden and Mexico. http://www.rainbird.com.

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Stefan Pollack
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