Rosie brings nearly two decades of experience with developing and executing corporate communication and marketing strategies for SaaS and Web technology companies
Seattle, WA (PRWEB) April 14, 2009
QL2, the leading on-demand data platform provider, announced that Rosie Hausler has joined the company as vice president of marketing. Hausler joins a seasoned executive team that includes former venture capitalist and Chief Executive Officer Russ Aldrich and Vice President of Operations and QL2 General Counsel Scott Milburn.
"Rosie brings nearly two decades of experience with developing and executing corporate communication and marketing strategies for SaaS and Web technology companies," said Aldrich. "She joins QL2 at a critical inflection point for both the company and the markets we serve. Now more than ever, organizations have increasing requirements for a deeper understanding of the competitive landscape, customers and other market factors that impact their business. Rosie's broad and impressive background with companies such as Amazon.com and ViewCentral will be an asset as we continue to innovate and evangelize QL2's data services to customers in some of the most competitive markets in the world."
As vice president of marketing, Hausler will focus on strategic marketing programs that highlight the continued success of the hundreds of QL2 partners and customers. She will direct all product management and marketing, and oversee corporate communications to ensure QL2 continues to deliver high quality services that meet the exact requirements of its customers.
Hausler has served as vice president of marketing at a number of trailblazing software start-ups, including those with SaaS and open source business models. Most recently, she was the vice president of marketing for Likewise Software, an open source identity management company based in Bellevue, Wash. Prior to Likewise Software, Hausler held positions at Tandem Computers (acquired by HP), Cisco Systems, Amazon.com, Junglee (acquired by Amazon.com), Call The Shots (acquired by Akamai), Nsite (acquired by SAP) and ViewCentral (acquired by Rainmaker).
As a key team member at Amazon.com, Hausler helped create the first integrated search function for Amazon.com shoppers and facilitated deployment of user-generated community features such as discussion groups and live chat events. Over the course of her impressive career, Hausler has implemented numerous programs to generate demand, including successful Web-based methods, such as analytics, pay-per-click (PPC), Web seminars, blogs and e-mail campaigns. In 1998, the public relations industry recognized Hausler's work with a Grand Prize Bulldog Award for Best PR Campaign of the Year.
As an industry thought leader, Hausler has chaired dozens of Webinars and has spoken at numerous conferences. Hausler is a past board member of Silicon Valley American Marketing Association (SVAMA) and she holds a B.A. in advertising from Michigan State University.
About QL2 Software, Inc.:
QL2 is the leading on-demand data platform provider that delivers the right data in the right format at the right time. Organizations that depend on market information as part of their commerce strategy rely on QL2 to gain vital access to quantitative data on products and markets. QL2 lets customers quickly understand their market and make critical changes to stay aligned with their strategic objectives.
More than 250 clients in 38 countries depend on QL2 Software as a Service (SaaS) solutions for accurate and reusable data on price and product mix, competitive positioning, and industry specific markets. The QL2 client-roster includes over 100 airlines, three of the top five global pharmaceuticals, and market leaders in retail, consumer products and life sciences. Founded in 2003, QL2 was named to the 2007 Inc. 500 and 2008 Inc. 5000 list of the fastest growing private companies, the 2008 Red Herring 100, and has been included in KMWorlds's 100 Companies That Matter for the past four years and Trend-Setting Products for the past three years. For more information, please visit http://www.QL2.com.
Contact: Keilee Kramer Whitney Phaneuf
QL2 Software Schwartz Communications for QL2
keilee (at) QL2 (dot) com QL2 (at) schwartz-pr (dot) com