Rothman Institute Partners with Lyquix to Design, Build and Launch Full-service Mobile Website for Patients and Physicians

Lyquix designed, built and implemented a full-feature website specifically for mobile viewers of rothmaninstitute.com.

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Rothman Institute Mobile Site Home Page

Rothman Institute Mobile Site - By Lyquix

Lyquix was instrumental in educating our leadership team on the trends toward mobile usage... Based on our web traffic statistics, it was clear that our site visitors needed an optimized website experience from their phones and while on go.

Philadelphia, PA (PRWEB) December 04, 2013

Lyquix, a full-service marketing and technology agency, announces the launch of a mobile website for Rothman Institute.

Rothman Institute delivers world-class orthopaedic care at multiple locations throughout the Greater Philadelphia region. Using the existing architecture from the Rothman Institute desktop website, Lyquix designed, built and implemented a full-feature website specifically for mobile viewers.

“Lyquix was instrumental in educating our leadership team on the trends toward mobile usage by our site visitors. Based on our web traffic statistics, it was clear that our site visitors needed an optimized website experience from their phones and while on the go,” said Rothman Institute Director of Marketing, Justin Samra. “They might be looking for an office location while they’re on the way to an appointment or in need of urgent care. Contact information for all Rothman Institute locations needed to be simple and direct.”

Reflecting the search needs of mobile viewers, Lyquix elevated the prominence of the most important information for mobile site visitors, including: appointment requests, urgent care, and location search features. Secondary navigation allows users to search for physicians, specialties and other site content.

For users who are already familiar with Rothman Institute, the landing page on the mobile website also includes links to medical form and bill payment systems.

“By focusing on the user data to inform our design decisions, we were able to help Rothman Institute build a much more powerful website for mobile audiences. Not one that just looked good, but was also simple to use,” said Lyquix principal, Ruben Reyes.

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About Lyquix:

Lyquix is an integrated marketing & technology firm. Lyquix works with clients to develop marketing communications channels and campaigns that engage audiences and provoke interaction.

From web to print to mobile and social media, Lyquix creates campaigns that cross media channels to capture the attention of broad and narrow audience segments.

Contact, connect or learn more about Lyquix:
Website: http://www.lyquix.com | LinkedIn: http://www.linkedin.com/company/lyquix
Facebook: http://www.facebook.com/lyquix
Twitter: http://twitter.com/lyquix

620 Chestnut St.
Suite 1200
Philadelphia, PA 19106
Phone: 215-764-5877

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About Rothman Institute

Rothman Institute is a private orthopaedic practice dedicated to providing communities with high-quality, compassionate, and affordable musculoskeletal care that is grounded in evidenced-based medicine, the results of which will exceed expectations. Rothman Institute orthopaedists treat patients at 20 locations in the Philadelphia-region, including a new orthopaedic urgent care clinic in Marlton, NJ.

With experts in orthopaedic sub-specialties including spine, hip and knee, foot and ankle, shoulder and elbow, hand and wrist, sports medicine, physical medicine and rehabilitation, orthopaedic oncology and trauma, the Rothman Institute is internationally recognized for excellence in clinical treatment methods, research, education and technology.

Consistently recognized as national and regional “Top Docs,” the Rothman Institute is proud to be official team physicians for several professional, college and high school teams.

For more information about the Rothman Institute, please call 1-800-321-9999 or visit http://www.RothmanInstitute.com.

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