Rowenta Offers LG Fashion Week Guests a Taste of the Spotlight

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Runway Style photo contest celebrates the power of individual style

Rowenta Runway Style photo contest at LG Fashion Week celebrates the power of individual style

Everyone always comes dressed to impress, so we wanted to capture and share all of the fashion statements throughout the week.

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Rowenta, the world’s leading premium garment care brand, is proud to return as Official Garment Care Provider to LG Fashion Week in Toronto, October 18-22, 2010 - providing unlimited access to its luxury irons and pro garment steamers backstage. Rowenta will also be showcasing the power of individual style with an interactive photo-ready experience for guests. Attendees can get the supermodel treatment by having their professional photographs taken at the Rowenta red carpet space onsite at Heritage Court, Exhibition Place.

At the end of each day, photographs will be uploaded to Rowenta’s Facebook page where an online contest will be hosted for the most creative and popular pictures. Participants can encourage their friends to ‘like’ their photo in order to win an Ultimate Shopping Spree prize package valued at more than $1000 - including $250 from Yorkdale Mall, a one-year subscription to FASHION magazine, plus $750 in Rowenta luxury garment care products.

“This season we wanted to celebrate not only the collections, but all of the fashionable guests and industry insiders who attend the week,” says Humaira Lasi, Rowenta Brand Manager. “Part of the fun is of course seeing the unique statements and personalities beyond the runway too.”    

For more information, daily runway updates, and to follow the contest online visit http://www.facebook.com/RowentaIntelligentBeauty.

Rowenta is also thrilled to sponsor star Designer Sunny Fong's Spring/Summer 2011 collection for VAWK at The Art Gallery of Ontario's (AGO) Walker's Court on Monday October 18th at 1 PM. Known for his superior craftsmanship and precise tailoring, Sunny first started using Rowenta’s professional garment care tools while competing on Project Runway Canada Season 2, which he won. He has been a loyal fan of the brand ever since.

About Rowenta – A Wrinkle in Time
From backstage to the runway, Rowenta is the tool of choice among top fashion designers and stylists around the world. Founded in Germany, Rowenta's history is marked by innovation. In 1949 the brand launched the first iron fitted with a thermostat, and in 1957 the first steam iron. Today, Rowenta continues its ‘Wrinkle in Time’ and has left its mark with unmatched performance in the field of linen care products worldwide. Rowenta is a proud sponsor of fashion weeks across the globe, including the runways of New York, Paris and London.

The Rowenta garment care family is available at The Bay, Home Outfitters, Sears, Bed Bath and Beyond, VSRG, CDR and other specialty stores across Canada.

For all of the latest product information and to find a retail location, visit http://www.rowenta.ca

Press Contact:
Bounce Publicity Inc:
Heather Ward: 416-909-4328, heather(at)bouncepublicity(dot)com
Laurie Hall: 416-696-5554, laurie(at)bouncepublicity(dot)com

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Laurie Hall
Bounce Publicity Inc
416-696-5554
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Heather Ward
Bounce Publicity Inc
416-909-4328
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