Last Days to Enter Royal Caribbean International’s ‘Shell Yourself’ Facebook Photo Contest

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Award-Winning Cruise Line Invites Travelers to Pose with a “Shellphone” to Win a Best-in-Class Cruise Vacation Anywhere Royal Caribbean Sails Plus a Trip to Miami to Star in a Photo Shoot

For Royal Caribbean International fans, the world is their oyster – or shell! To celebrate the launch of new 2013-14 itineraries, the cruise line is hosting a “Shell Yourself” Facebook photo contest that will award one lucky winner with a complimentary cruise vacation, plus a trip to Miami to star in their very own professional photo shoot. The contest is a playful nod to Royal Caribbean’s new global brand campaign which taps into consumers’ emotional connection with the ocean via playful imagery of a “shellphone,” a conch shell used as a phone, to illustrate its decree: “The Sea is Calling. Answer it Royally.”

With only a few days left to enter, consumers can submit their entries by sending a photo of themselves posing with a “shellphone” via the “Shell Yourself Contest” tab at and telling the cruise line where they’d like to sail and how they’d like to be treated royally. One winner will receive a seven-night cruise for two anywhere Royal Caribbean sails, plus two round-trip tickets to get there. And there’s more – the winner will also receive a one-night trip to Miami to star in a professional photo shoot that may be featured in the cruise line’s new worldwide cruises brochure. The final day for entries is Friday, May 18, 2012.

Inspiration is available on the contest tab page via videos of the new brand campaign, plus a comprehensive map outlining everywhere Royal Caribbean sails – including new itineraries in Europe, Australia, New Zealand, the Mediterranean and Alaska, as well as newly revitalized ships sailing to the Caribbean.

Royal Caribbean International is a global cruise brand with 22 innovative ships, calling on more than 270 destinations in 72 countries across six continents. The line also offers unique cruise tour land packages in Alaska, Canada, Dubai, Europe, and Australia and New Zealand.

Royal Caribbean provides a world-class vacation experience with a wide range of signature onboard amenities, entertainment, and award-winning family programming. The cruise line has a 40-year history of giving guests the Royal Advantage – the most innovative cruise ships, exciting itineraries to popular destinations, and world-renowned friendly and engaging Gold Anchor Service. Royal Caribbean has been voted “Best Cruise Line Overall” for nine consecutive years in the Travel Weekly Readers’ Choice Awards. For additional information or to make reservations, call your travel agent, visit or call (800) ROYAL-CARIBBEAN. Follow Royal Caribbean on Facebook at or on Twitter, @RoyalCaribbean. Travel professionals should visit or call (800) 327-2056.

Royal Caribbean International is part of Royal Caribbean Cruises Ltd. (NYSE/OSX: RCL), a global cruise vacation company that also operates Celebrity Cruises, Azamara Club Cruises, Pullmantur, CDF Croisieres de France, as well as TUI Cruises through a 50 percent joint venture with TUI AG. The company owns a combined total of 40 ships and has one under construction and one under agreement.

Tracy Quan
(305) 539-6577                                        

Harrison Liu
(305) 982-2363                                        

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Tracy Quan

Harrison Liu
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