Internet Radio - A New Wave In Cruise Marketing

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Royal Caribbean International is launching a new internet talk radio show titled "Why Not Talk Cruise" and Direct Line Cruises will be a sponsor of the show.

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offers a wonderful opportunity to reach a targeted audience and to help convert potential cruisers who have been sitting on the fence

With so many studies showing the effectiveness of internet marketing (particularly in the travel industry), Royal Caribbean International is set to take it to the next level. Starting this Friday, April 10, Royal Caribbean's new weekly internet radio show, "Why Not Talk Cruise" will debut at (the flagship station of the Voice America internet radio network).

The weekly show will be broadcast every Friday at 2 PM Eastern Standard Time (11 AM Pacific Time) for 13 weeks from April 10 through July 3, 2009. Hosted by Ken Muskat, Royal Caribbean's own Vice President of Sales, the live show will focus on a variety of topics appealing to cruisers and non-cruisers alike. Featuring interviews with surprise guests, behind-the-scenes stories, exclusive industry insights and live calls and e-mails from listeners, it promises to be both entertaining and informative for the consummate cruiser as well as any "cruise virgins" who are just thinking about trying it for the first time.

To Tom Coiro, co-founder of Direct Line Cruises, one of the largest marketers of Royal Caribbean cruises in the East, the "Why Not Talk Cruise" show "offers a wonderful opportunity to reach a targeted audience and to help convert potential cruisers who have been sitting on the fence". So, as soon as Royal Caribbean announced the new show to the travel agent community, Tom contacted the Voice America network and signed up as a commercial sponsor of the show for the full 13-week run. According to Tom, "Direct Line Cruises and Royal Caribbean have been working together for nearly fifteen years and I met Ken when he was a relative newcomer to the company. So, we just couldn't pass up this opportunity to support this innovative effort".

In addition to commercial sponsorship of the program, Greg Coiro, CEO of Direct Line Cruises just announced that DLC will be including a promo for the show and a link to in their weekly newsletter that is sent to nearly 80,000 of their clients and prospective clients on their proprietary e-mail database. "We believe that all travel agencies, especially cruise only agencies, will benefit if this show succeeds as we think it will", says Greg, "and I would definitely encourage all agencies to reach out to their client base and let them know about it".

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Greg Coiro
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