Think of it as a google-style search for royalty free music - it really is that easy.
(PRWEB) November 20, 2010
The music we all hear in the background on TV programmes is known as "production music", and it's part of a multi-million pound worldwide industry. Small UK company Royalty-Free.tv work within a niche in this market supplying "royalty free music" to TV companies and media producers around the world, through their website http://www.royalty-free.tv. Back in 2003 they won a Government (DTI) sponsored E-Commerce Award for their innovative use of technology on their website, and now they've gone one step better.
"When a TV producer, video editor or web designer chooses background music for their media project, they're often faced with a bewildering choice" explains Ann Armstrong of Royalty-Free.tv. "Music sites usually categorise their music using menus to click, so that anyone searching for "rock" music for example finds an enormous list of rock tracks . We were the first in our industry to present an alternative method of searching using multiple categories at the same time, so clients could select rock and fast, for example, or pop and funky and happy, to focus their music search. It worked very well, and has been copied by many others now, imitation being the sincerest form of flattery!"
Now Royalty-Free.tv have taken this flexible search concept even further and introduced a single "search engine style" method to find music, removing the need to click through menu after menu. By simply typing what kind of music you want (crazy rock for example) the site immediately shows only tracks that fit your search description. Try sad violin, or happy orchestra, or indeed any terms that a TV director might need, and you are shown only relevant tracks. It's quick to use and very effective, and easy to see how it saves their clients wasting time hunting around for the right royalty free music to download and use in their TV advertisement, website or media project.
Try Advanced Search for yourself by clicking Royalty Free Music.
This new "Advanced Search" sounds simple, but there's some clever thinking going on behind the scenes. Ann explains "What we have done is categorise every music track we have in several ways, Genre, Tempo, Mood and so on, and then also given each track it's own unique description. With over 2000 music tracks in our library, this alone was quite a task! When a search is made, our site cross-references the enquiry against all these various markers and descriptions, building a list of only the most relevant tracks. Think of it as a google-style search for royalty free music - it really is that easy."
Royalty-free.tv supply music throughout the world to all kinds of media producers, whether website designers or movie makers, and count major broadcasters and Hollywood studios amongst their customers. Their aim is to help clients find great music, at the time they need it, with the minimum of effort. With their latest "Advanced Search" innovation it's easy to see their success continuing.