Understanding, trust and respect are critical elements of any relationship, whether it's in business or on the golf course
Minneapolis, MI (Vocus) October 27, 2009
RSM McGladrey, one of the nation's leading tax, accounting and business consulting firms, revealed the firm's new advertising campaign during The McGladrey Team Championship. The campaign begins today with an ad in The Wall Street Journal, to be followed by a series of online, print and radio executions.
"The power of being understood"SM campaign initially uses photographs and quotes from LPGA Tour Professional and Team McGladrey member Natalie Gulbis and her caddie Greg Sheridan to tee up the overarching premise behind the campaign: a strong partnership begins with understanding.
"Understanding, trust and respect are critical elements of any relationship, whether it's in business or on the golf course," said Gulbis. "Greg knows me and he knows my game. We might not always completely agree, but I trust him to provide me with the best possible advice, and he trusts me to listen and then to play my best. In other words, he helps me perform at my best."
A series of "the power of being understood" ads highlights the similarities between business and golf, and will also include other Team McGladrey members PGA Tour Professionals Zach Johnson and Chris DiMarco. The ads illustrate that when you get good advice - whether from your caddie or from your tax, accounting and business consulting firm - the power in a relationship comes from being understood.
"When you trust the advice you're getting, you know your next move is the right move," said RSM McGladrey's Chief Marketing Officer Mark Audino. "'The power of being understood' campaign celebrates the great partnerships between golf professionals and caddies, and highlights moments when a golfer can advance with confidence because he or she knows that they are understood. That's the same relationship McGladrey has with its clients. Our national team of dedicated professionals earns our clients' trust by transforming what we know about them into actionable business value. As a result, they trust us to help them succeed. You'll be amazed how 'on your game' you can be when you're served by people who understand."
In addition to The Wall Street Journal, "the power of being understood" ads will appear in a number of digital destinations, and will be heard on Sirius XM Radio.
To view the “Power of Being Understood” campaign, please visit: NatalieIsUnderstood.com
For more information on The McGladrey Team Championship, please visit: http://teamchamp.pgalinks.com/
For more information on RSM McGladrey, please visit: http://www.rsmmcgladrey.com/
Follow RSM McGladrey on Twitter: @McGladreyPRNews
About RSM McGladrey
RSM McGladrey is a leading professional services firm providing accounting, tax and business consulting. RSM McGladrey operates in an alternative practice structure with McGladrey & Pullen LLP, a partner-owned CPA firm that delivers audit and attest services. Through separate and independent legal entities, they work together to serve clients' business needs. Together, the companies rank as the fifth largest U.S. provider of accounting, tax and business consulting services (source: Accounting Today), with 7,000 professionals and associates in nearly 100 offices. RSM McGladrey and McGladrey & Pullen LLP are member firms of RSM International, an affiliation of independent accounting and consulting firms. RSM McGladrey is the official accounting, tax and business consulting firm of The PGA of America.
About The McGladrey Team Championship
The McGladrey Team Championship is the first grass-roots amateur best-ball championship managed by The PGA of America, in partnership with RSM McGladrey, the organization's official accounting, tax and business consulting firm. The Team Championship brings together amateur golfers and PGA professionals for a one-of-a-kind grassroots competition. This unique event reflects RSM McGladrey's belief that - whether in business or in golf - with the right team, anything's possible. The Special Olympics golf program is the official charity of The McGladrey Team Championship.