Cross-Channel Growth Drives Retailers' Privacy and Security Concerns, New Study Finds

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RSR Research, an analyst firm providing market intelligence on retail technology trends, announces the results of its latest research report, "Building Trust and Growing the Brand: The Role of Privacy and Security in Retail 2010,"sponsored by Intel and Sterling Commerce, and presented in partnership with Retail Industry Leaders Association (RILA). The research finds retailers starting to view proactive privacy and security issues as key components to moving forward with an aggressive cross-channel agenda.

The privacy and security conversation has ‘turned a corner’

RSR Research's latest report, "Building Trust and Growing the Brand: The Role of Privacy and Security in Retail 2010" finds more retailers than ever viewing the issues of privacy and security as strategic issues within their organizations. These findings are based on a survey of 65 retailers in late 2009/early 2010, and can be downloaded at: The report is sponsored by Intel and Sterling Commerce, and is presented in partnership with RILA, a leading retail trade association.

"When we asked our retailers to identify which opportunities emerge from the issue of privacy and security, just as in years past, reduction of the fiduciary risk associated with a breach took top honors," said Brian Kilcourse, Managing Partner at RSR Research and co-author of the report. "However, whereas mitigating the expense and brand damage of a data breach may still be the motivating factors for the Executive Committee to free up budget, increasingly savvy retailers are also viewing these issues as providing customer-facing opportunities; 53% say that showing sensitivity to privacy and security issues works in favor with consumers."

"What is brand new in this year's data is that for 47% of overall respondents, proactively addressing privacy and security issues enables them to move forward with an aggressive cross-channel agenda," adds Steve Rowen, co-author of the report. "This is a clear indicator that the privacy and security conversation has 'turned a corner': customers are researching, shopping, and returning any way they please, in any channel, in any combination of channels - in ways that were not predicted even a few short years ago. Retailers know this, and for nearly half of them, there is a strong recognition that privacy and security are prerequisite to keeping a competitive position in the game."

"Building Trust and Growing the Brand: The Role of Privacy and Security in Retail 2010" contains analysis of the business drivers, opportunities, and organizational constraints surrounding security and privacy initiatives, as well as recommendations for creating successful internal and customer-facing policies. The report is part of RSR Research's ongoing efforts to provide market intelligence on retail technology trends, and can be downloaded here:

About RSR
Retail Systems Research (RSR) is the only research company run by retailers for the retail industry. RSR provides insight into business and technology challenges facing the retail industry ecosystem, and thought leadership and advice on navigating these challenges for specific companies and the industry at large. We cover all things retail: from store operations, to merchandise optimization, through cross-channel and multi-channel issues and private label management. From benchmark reports on the state of the industry, to analysis of breaking news, we turn data into easily digestible information. All our research is available for reading free to qualified retailers and their business partners. For information go to

About RILA
RILA is the trade association of the world's largest and most innovative retail companies. RILA members include more than 200 retailers, product manufacturers, and service suppliers, which together account for more than $1.5 trillion in annual sales, millions of American jobs and operate more than 100,000 stores, manufacturing facilities and distribution centers domestically and abroad.
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