Retailers Redefine eCommerce, Embrace New Consumer Behavior, New Study Finds

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RSR Research, an analyst firm providing market intelligence on retail technology trends, announces the results of its latest research report, "After the Storm: Connecting with the New Online Consumer," sponsored by atg, a subsidiary of Oracle. The research finds that retailers’ number one business challenge is keeping up with evolving consumer shopping behaviors.

Store-based retailers are paying closer attention to expanding the use of their eCommerce platform into the store.

RSR Research's latest report, "After the Storm: Connecting with the New Online Consumer " finds today’s retailer operating more channels, and expecting more revenue to ultimately come from the online channel, than ever before. This not only changes what they expect from eCommerce platforms, it changes what they expect from their business.

These findings are based on a survey of 85 retailers in the autumn of 2010. The report can be downloaded at http://www.retailsystemsresearch.com/_document/summary/1231. The report is sponsored by atg, a subsidiary of Oracle.

"Retailers find themselves challenged to deliver personalization and relevance, particularly in an omni-channel world," said Nikki Baird, Managing Partner at RSR Research and co-author of the report. "However, while the best performers have made greater inroads, everyone is struggling to keep up with a new environment where mobile and social make larger contributions to online revenues – forcing a shift in priorities for the online channel.”

"Top investment priorities focus on social engagement and personalization – particularly user-driven personalization and self-learning search or facets," adds Steve Rowen, the report’s co-author. "Store-based retailers are also paying closer attention to expanding the use of their eCommerce platform into the store, whether through kiosk-enablement or through employee-facing applications."

"After the Storm: Connecting with the New Online Consumer" contains analysis of the business drivers, opportunities, and organizational constraints surrounding eCommerce initiatives, as well as recommendations for creating successful eCommerce capabilities. The report is part of RSR Research's ongoing efforts to provide market intelligence on retail technology trends, and can be downloaded here: http://www.retailsystemsresearch.com/_document/summary/1231

About RSR Research:
Retail Systems Research ("RSR") is the only research company run by retailers for the retail industry. RSR provides insight into business and technology challenges facing the extended retail industry, and thought leadership and advice on navigating these challenges for specific companies and the industry at large. RSR's services include benchmark reports covering the state of retailer technology adoption for topics ranging from merchandising and supply chain, store operations and workforce management, to customer-facing and multi-channel technologies. Custom research reports provide more in-depth views into topics of industry interest, and advisory services help retailers and technology vendors make the most of the insights RSR provides. To learn more about RSR, visit http://www.retailsystemsresearch.com/

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