Retailers Worried about Under-Buying for Holiday Season, New Study Finds

Share Article

RSR Research, an analyst firm providing market intelligence on retail technology trends, announces the results of its latest research report, "Retail Merchandising: Buckling Down in a Tough Economy." The research finds that while retailers have responded to pressure to reduce inventory during this time of uncertain demand, fractured planning processes, persistent out-of-stocks, and now fears over potentially under-buying for the holiday season plague retailers' merchandising processes.

Retail Merchandising: Buckling Down in a Tough Economy

RSR Research's latest report, "Retail Merchandising: Buckling Down in a Tough Economy," finds retailers' merchandising processes are plagued by fractured planning, out-of-stocks, and now, fears that they may be under-buying for the holiday season. These findings are based on a survey of 90 retailers and manufacturers in the summer of 2009. The report can be downloaded at RSR Research's website.

"Retailers face a real conundrum," said Paula Rosenblum, managing partner at RSR Research and co-author of the report. "Wall Street may reward them in the short term, but retailers know if they cut too deeply, or create assortments that are too narrow or unappealing, customers will just walk away."

╥On the bright side," adds Steve Rowen, managing partner at RSR Research and co-author of the report, "retailers have more capabilities in hand to deal with these challenges than ever before. We are seeing a new process orientation across the retail enterprise - integrated planning, allocation and replenishment systems are now considered table stakes to avoid competitive disadvantage. The days when these functions could be managed manually or separately are really behind us.╙

"Retail Merchandising: Buckling Down in Tough Economy" contains analysis of the business drivers, opportunities, and organizational constraints surrounding merchandising processes and technologies, as well as recommendations for enabling successful merchandising capabilities. The report is part of RSR Research's ongoing efforts to provide market intelligence on retail technology trends, and can be downloaded here:

http://www.retailsystemsresearch.com/_document/summary/991

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Paula Rosenblum

Steve Rowen
Visit website